20.500.12556/DKUM-78944 Pospeševanje prodaje v Biotermah Mala Nedelja Sales promotion in Bioterme Mala Nedelja Trg postaja vedno bolj nasičen s konkurenčnimi izdelki, zato morajo podjetja iskati načine, da prepričajo obstoječe ter možne stranke za nakup njihovega izdelka ali storitve. Odjemalcem je na voljo velika ponudba konkurenčnih izdelkov, povpraševanje po njih pa je vedno manjše. Glavni cilj vsakega podjetja je, da privabi nove kupce in obdrži obstoječe ter da s prodajo izdelkov ali storitev ustvari dobiček. Zato se podjetja odločajo za pospeševanje prodaje, saj s tem lažje preživijo na trgu in prepričajo kupce, da izberejo njihov izdelek ali storitev namesto konkurenčnega. To lahko dosegajo z različnimi metodami pospeševanja prodaje, in sicer s kuponi, s popusti, z darili, garancijami, degustacijami. V prvem poglavju diplomskega projekta bomo predstavili osnovni problem, namen, cilje ter zastavljene hipoteze, ki jih bomo v diplomskem projektu preverili. V drugem poglavju bomo predstavili, kaj pravzaprav pospeševanje prodaje je, kakšni so nameni in cilji pospeševanja prodaje ter kakšne načine ločujemo. Pojasnili bomo tudi prednosti in slabosti pospeševanje prodaje v podjetju ter načine, s katerimi lahko podjetja vrednotijo rezultate. V tretjem poglavju bomo opisali tri skupine metod pospeševanja prodaje. V četrtem poglavju bomo predstavili podjetje Bioterme Mala Nedelja. V petem poglavju bomo pojasnili, kako v Biotermah Mala Nedelja pospešujejo prodajo. V zadnjem poglavju pa bomo opravili intervju, s katerim bomo pridobili podatke za zastavljene hipoteze, ki jih bomo v sklepnem delu potrdili ali ovrgli. The market is becoming overwhelmed with competitive products, companies are forced to find solutions, to persuade existing and possible customers to buy their product or service. Demand for products is declining as a consequence of a large number of different products that are available for customers. The main goal of every company is to attract new buyers and retain the existing ones, while maintaining sales and creating profit. Because of the situation, companies are deciding to increase sales, so they can survive on the market and persuade customers to choose their products or service instead of the competitors. We can choose from different methods of increasing sales, for example with coupons, discounts, gifts, tastings etc. In the first chapter of the diploma thesis we will present the primary problem, purpose, goals, and the set hypotheses, which will be examined further on. In the second chapter we will explain the increase of sales, what are its purposes, goals and which methods can be used. We will clarify the pros and cons of increased sales in companies, as well as present different ways they can evaluate the results. The third chapter will contain descriptions of three groups of methods increased sales. The fourth chapter is a representation of a company Bioterme Mala Nedelja. In the fifth chapter we will illustrate how they increase sales in Bioterme Mala Nedelja. In the last chapter, we will conduct an interview to obtain data for the hypotheses, which we will confirm or reject in the concluding part. Pospeševanje prodaje metode pospeševanja prodaje posredno pospeševanje prodaje neposredno pospeševanje prodaje Bioterme Mala Nedelja Increased sales methods of increased sales indirect increased sales direct increased sales Bioterme Mala Nedelja true true false [L. Belšak Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2021-04-01 12:02:59 2021-06-17 09:53:33 2022-08-09 19:59:06 0000-00-00 00:00:00 2021 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 67308803 VS_Belsak_Lara_2021.pdf VS_Belsak_Lara_2021.pdf 1 119F586D434E946479C0DED4D0D77179 1e294e07936668992dea63fa760b82d5751bfef171c9fc4dfd739e9d3242ac59 88eac315-b0f0-11eb-b341-00155d581298 20.500.12556/dkum/521204f4-df5d-490e-b743-2138eba0ab18 https://dk.um.si/Dokument.php?lang=slv&id=150111 Ekonomsko-poslovna fakulteta 0 0 0