20.500.12556/DKUM-79224 Humor o turizmu med krizo Covid-19: analiza Facebook objav v skupinah, namenjenih popotnikom Humour on tourism during the covid-19 crisis: analysis of Facebook posts in groups intended for travellers Facebook je kanal, namenjen dostopu do raznih informacij, obenem pa omogoča posameznikom ali skupnosti deliti, razpravljati in spremljati vsebine s skupnimi interesi. Ob razglasitvi pandemije zaradi krize COVID-19 smo v Facebook skupinah, namenjenim popotnikom, zaznali porast uporabe humorja na temo turizma, potovanj in krize COVID-19. Poleg tega, da ima humor v turizmu pomembno vlogo pri zagotavljanju pozitivnih izkušenj, smo z analizo besedil ugotovili, da ima humor pomembno vlogo tudi pri načinu spoprijemanja s krizo. Z analizo smo želeli ugotoviti, kako pogosto uporabljajo popotniki humor z namenom spoprijemanja s krizo ter kritiziranja turizma in turistične industrije med krizo COVID-19. Nadalje smo pri vseh Facebook objavah identificirali tematska področja uporabe humorja. Z analizo Facebook objav smo pridobili neposreden odraz skrbi in kritik turistov ter načine uporabe humorja v kriznem času, zato so ugotovitve zaključnega dela pomembne za turistična podjetja in predstavljajo pomemben korak pri razumevanju vloge humorja pri soočanju s krizo in potencialni nadaljnji uporabi humorja v turistični promociji. Facebook is a channel that is dedicated to accessing a variety of information, but at the same time, it also allows individuals or communities to share, discuss, and monitor content with common interests. When the pandemic was declared, due to the COVID-19 crisis, we noticed an increased use of humour in tourism topics, travel and the COVID-19 crisis, in Facebook groups intended for travellers. Humour plays an important role in providing a positive experience in tourism. Beside that, we have found through text analysis that humour plays an important role in dealing with the crisis. With the analysis, we wanted to find out how often travellers use humour to cope with the crisis and criticize tourism and the tourism industry during the COVID-19 crisis. Furthermore, we identified thematic areas of humour use in all Facebook posts. By analyzing Facebook posts, we gained a direct reflection of the tourist’s concerns and criticisms and ways of using humour in times of crisis. The findings of the final work are important for tourism companies and represent an important step in understanding the role of humour in crisis communication and potential future use of humour in tourism promotion. turizem humor teorije humorja COVID-19 humor v turizmu tourism humour theories of humour COVID-19 humour in tourism true true false [S. Mlakar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-05-29 10:18:49 2021-07-20 09:39:57 2022-08-09 20:18:22 0000-00-00 00:00:00 2021 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.482:159.942.3:004.738.5(043.2) 70767619 VS_Mlakar_Sara_2021.pdf VS_Mlakar_Sara_2021.pdf 1 A1CDAA233055156760A33775588F9FCE c38c513070036a142fdedc5236fc199e03139860b9324831dad78d313eac16e2 3bc5f8a2-cd34-11eb-9607-00155d581298 20.500.12556/dkum/aa74d4ac-175e-4d1e-b157-59f6f4978766 https://dk.um.si/Dokument.php?lang=slv&id=150733 Fakulteta za turizem 0 0 0