20.500.12556/DKUM-79327 Analiza razvoja trga za inovacijo magistrsko delo Analysis of market development for innovation Magistrska naloga se posveča poti iskanja ideje, kako jo lahko najdemo ter kako jo lahko definiramo. Pri tem je podanih nekaj metod za iskanje in generiranje idej. Pregleda tudi, kako lahko idejo zavarujemo kot intelektualno lastnino. Temu sledi raziskava in pridobivanje trga ter promoviranje ideje na trgu. Tako kot vsaka ideja ni dobra ideja, tudi vsak način promocije izdelka ni najboljši. Dobro je poiskati takšnega, ki ustreza naši ideji. Prav tako se naloga dotakne neuspelih idej, saj se lahko iz njih veliko naučimo. Na koncu je predstavitev stroškov, ki lahko nastanejo ob promociji ideje. The master's thesis focuses on the path of finding an idea of how we can find it and how we can define it. It touches some methods for finding and generating ideas. It also examines how an idea can be secured as intellectual property. This is followed by market research and acquisition and how we can promote the idea in the market. Just as every idea is not a good idea, not every way of promoting a product is the best. It is good to find one that fits our idea. It also touches on failed ideas, as we can learn a lot from them. Finally, there is a presentation of the costs that can be incurred in promoting an idea. ideja prototip financiranje promocija izdelka idea prototype financing product promotion true true false [S. Selan] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2021-06-14 10:25:13 2021-07-15 12:39:14 2022-08-09 20:25:54 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor VIII, 58 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13.021:005.591.6(043.2) 75181315 MAG_Selan_Simona_2021.pdf MAG_Selan_Simona_2021.pdf 1 A4DC749043E452D4B4F606F93EBBDD28 9df549f93aec593b645b3257e902143107cb523b548ced63459138734900faed 3790564a-cdcd-11eb-9e81-00155d581298 20.500.12556/dkum/75b47f70-6d83-4cc9-8f60-986b22b50c89 https://dk.um.si/Dokument.php?lang=slv&id=150747 Fakulteta za strojništvo 0 0 0