20.500.12556/DKUM-79583 Primerjalna analiza poslovnega okolja Avstralije in Južne Afrike The Comparative Analysis of Business Environment of Australia and South Africa Mednarodno poslovanje je danes za večino podjetij neizogibno. Podjetja analizirajo poslovno okolje tujih trgov, da se lahko pravilno odločijo na katere trge vstopati, in da zmanjšajo tveganja v mednarodnem poslovanju. To je mogoče izvesti po modelu PESTLE, ki ga predstavljamo v tem diplomskem delu in s pomočjo katerega smo analizirali poslovni okolji Avstralije in Južne Afrike. Avstralija je veliko razvito gospodarstvo, medtem ko je Južna Afrika manjše razvijajoče se gospodarstvo z veliko potenciala. Obe državi imata prednosti in tudi slabosti, ki jih ugotavljamo v njuni podrobnejši analizi po ključnih kazalnikih in nato v primerjalni analizi. Diplomsko delo zaključimo z izhodišči za mednarodne tržnike in s sklepom, v katerem na kratko povzamemo naše ugotovitve. International business is inevitable for most companies today. Companies analyse business environments of foreign markets to correctly decide which markets to enter and to lower the risks in international business. This can be done according to the PESTLE analysis model, presented in this diploma thesis, and used for the analyses of the business environments of Australia and South Africa. Australia is a highly developed economy, while South Africa is a smaller emerging economy with great potential. Both countries have advantages as well as disadvantages, which we identify in their more detailed analysis by key indicators, followed by the comparative analysis. We conclude the diploma thesis with starting points for international marketers and the conclusion, in which we briefly summarize our findings. mednarodno poslovno okolje analiza PESTLE primerjalna analiza Avstralija Južna Afrika international business environment PESTLE analysis comparative analysis Australia South Africa true true false M. Uršič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-07-25 17:01:28 2021-11-05 11:16:47 2022-08-09 21:45:22 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.9(94:680) 83694339 UN_Ursic_Marusa_2021.pdf UN_Ursic_Marusa_2021.pdf 1 7453DF03BB6CF65F7885839F35E6A0E7 9c5c3f8dc8464348a514fd5b571554ced39fe09b18c7b44a13340b36d5ca06ca b6713698-0c1b-11ec-a776-00155d581298 20.500.12556/dkum/e1b04e77-90ed-446d-86ee-bf6f420c6666 https://dk.um.si/Dokument.php?lang=slv&id=152980 Ekonomsko-poslovna fakulteta 0 0 0