20.500.12556/DKUM-79592 Samopodoba žensk v kontekstu oglaševanja diplomsko delo Women's self-image in the context of advertising V diplomski nalogi smo obravnavali pojem samopodoba in vpliv nanjo, v povezavi z oglaševanjem. Samopodoba nas spremlja od rojstva in je dolgotrajen proces. Oglaševanje lepotnih izdelkov s ''popolnimi'' modeli ima večinoma negativen vpliv na ženske, saj želijo doseči težko dosegljiv ideal. Ženske visoko cenijo žensko lepoto, ker verjamejo, da jim pomaga doseči družbeni uspeh. Pri oblikovanju samopodobe pa velikokrat igra pomembno vlogo primerjanje z drugimi, ki lahko izboljša ali pa poslabša našo samopodobo. This thesis discusses the concept of self-image in connection to marketing, as well as the factors that affect it. Our self-image develops at birth and it is a long-term process. The advertising of beauty products on the part of “perfect” models mostly negatively influences women in their trial to achieve a hard-to-reach ideal. Women highly value female beauty since they equal it with social success. Nonetheless, comparison to other people often plays an important role in the way our self-image shapes, which can either favorably or adversely affect our self-perception. samopodoba samozavest množični mediji oglaševanje self-esteem self-confidence mass media advertising true true false [N. Cigan] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-07-27 10:26:55 2021-10-18 07:40:06 2022-08-09 21:46:02 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor VI, 55 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.11+159.922(043.2) 88747523 UN_Cigan_Niki_2021.pdf UN_Cigan_Niki_2021.pdf 1 96EDD0E086225BF13A4530425B6A3EA4 d4350bca2363cfbd7495bc4d3136b47da956904b45444d534dac340d5b9905bd 7bb8342e-eeb7-11eb-a3ab-00155d581298 20.500.12556/dkum/dfd4cdc5-cbea-4ebe-951a-e0774c489240 https://dk.um.si/Dokument.php?lang=slv&id=151428 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0