20.500.12556/DKUM-79608 Medkulturne razlike v komuniciranju in stilih vodenja: primera Indije in Brazilije Intercultural differences in communication and leadership styles: the cases of India and Brazil Zaradi intenzivne globalizacije je za ustrezno poslovno komuniciranje in vodenje v mednarodnem trženju zelo pomembno poznavanje značilnosti nacionalnih kultur in njihovih vplivov na mednarodno trženje. Kulturno okolje tujih držav je eden izmed večjih izzivov za mednarodne tržnike. V diplomskem delu smo proučevali komunikacijske stile in stile vodenja v indijski in brazilski kulturi. V teoretičnem delu smo najprej opredelili pojem kulture in spoznali različne elemente kulture. Prav tako smo opredelili modele merjenja medkulturnih razlik, pri katerih smo se osredotočili predvsem na Hall-ov model in model GLOBE, ki sta nam v nadaljevanju diplomskega dela pomagala pri ugotavljanju prevladujočih komunikacijskih in vodstvenih stilov izbranih držav. V empiričnem delu smo na kratko predstavili obe državi, vključno z njunima kulturnima okoljema. Osredotočili smo se predvsem na komunikacijo in stile vodenja v obeh državah, pri čemer smo ugotovili, da sta si državi, kljub različnim zgodovinskim značilnostim in posledičnih razlikah v nekaterih elementih nacionalne kulture, precej podobni. Tako indijska kot tudi brazilska kultura spadata med visokokontekstne kulture, ki dajejo poudarek na nebesedni komunikaciji. Rezultati ugotavljanja medkulturnih razlik po modelu GLOBE so pokazali, da se državi ujemata tudi v stilih vodenja. Ker sta Indija in Brazilija kolektivistični družbi, v obeh prevladuje timsko usmerjen stil vodenja. Due to all the globalization around the world, intercultural contacts are becoming increasingly important. One of the biggest challenges for international marketers is cultural environment of foreign countries. The key to successful international business is knowing and understanding the elements of culture. In the dissertation, we studied communication and leadership styles in Indian and Brazilian culture. In the theoretical part, we first defined the concept of culture and learned about different elements of culture. We also defined models for measuring intercultural differences, focusing mainly on Hall's model and the GLOBE model, which helped us identify the prevailing communication and leadership styles of selected countries. In the empirical part, we briefly presented both countries, where we also included their cultural surroundings. We focused primarily on communication and leadership styles in both countries, where we established that the countries are considerably similar, despite the fact that they are on completely different continents, and they have different religion. Both Indian and Brazilian cultures are classified as high-context cultures, where the emphasis is on nonverbal communication. The GLOBE model results showed that the two countries also match in leadership styles. Because India and Brazil are collectivist cultures, the predominant leadership style is team-oriented leadership style. mednarodno trženje medkulturne razlike komunikacija stili vodenja Indija Brazilija international marketing intercultural differences communication leadership styles India Brazil true true false T. Fijavž Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-07-29 18:48:18 2021-11-05 09:21:41 2022-08-09 21:47:49 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.9:316.72 83646979 UN_Fijavz_Tjasa_2021.pdf UN_Fijavz_Tjasa_2021.pdf 1 943529E97B3E4446137DAA7EAD4503A4 997baa498ee50b0ac5053c08b3de2b4a5e3702d844768bad4911c850c587dcc4 2f324296-08a3-11ec-9e82-00155d581298 20.500.12556/dkum/6c622b1d-c0a3-455c-8bd0-f4086ba29332 https://dk.um.si/Dokument.php?lang=slv&id=152537 Ekonomsko-poslovna fakulteta 0 0 0