20.500.12556/DKUM-79722 Dojemanje sponzoriranih objav na družbenem omrežju Instagram s strani mladih uporabnikov diplomsko delo Perception of sponsored posts on the Instagram social network by young users Instagram je danes eno največjih družbenih omrežij, njegovi uporabniki so tudi mladostniki, ki nimajo veliko izkušenj z oglaševalskimi taktikami. Mladi uporabniki pogosto sledijo vplivnežem, ki nemalokrat oglašujejo izdelke in storitve, kar v njihovih objavah ni vedno jasno označeno. Zaradi narave družbenih omrežij in velikega števila mladih uporabnikov, ki na teh omrežjih preživijo veliko časa, so le-ta odlično okolje za oglaševanje. Z anketo smo raziskali, kako mladi dojemajo sponzorirane objave vplivnežev in kako se nanje odzivajo ter ugotovili, da znajo prepoznavati tovrstne objave, vendar vplivnežem glede nakupovalnih nasvetov ne zaupajo preveč. Instagram is one of the largest social networks today and its users include teenagers who do not have much experience with advertising tactics yet. Such users also follow social network influencers who often advertise products and services without clearly stating it in their posts. Due to the nature of social networks and the large number of young users who spend a lot of time on such networks, these platforms are a great environment for advertising. Our survey examined how young users perceive influencers' sponsored posts and how they respond to them. It was found that young people know how to recognize such posts, but do not trust influential people too much when it comes to shopping advice. mladostniki družbena omrežja Instagram vplivneži oglaševanje youngsters social media Instagram influencers advertising true true false [M. Rušnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-08-13 14:53:57 2021-10-18 07:50:51 2022-08-09 21:57:39 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor VI, 54 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.77:659.11(043.2) 95371267 UN_Rusnik_Miha_2021.pdf UN_Rusnik_Miha_2021.pdf 1 B38D63F3D997E9698BCBC967BFDF1BAF 015b7ff862accf239ea075c495aa899b2bafec78f5277c389270ab022e30472c 87b5295c-fdaf-11eb-9ca1-00155d581298 20.500.12556/dkum/3e83f2b1-c740-4a82-909e-fabea8fee271 https://dk.um.si/Dokument.php?lang=slv&id=151716 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0