20.500.12556/DKUM-79805 Analiza procesa marketinškega komuniciranja dveh kampanj podjetja Časnik Večer Analysis of the marketing communication process of two campaigns at Časnik Večer company Dandanes si poslovanja brez komunikacije med podjetjem in odjemalci ne moremo predstavljati, zato je marketinško komuniciranje bistvenega pomena za obstoj podjetij na trgu. Ker pa je konkurenca velika, je treba v komuniciranju izstopati in z ustvarjalnimi idejami privabiti odjemalce. V delu je predstavljena teorija marketinškega komuniciranja in opisane njene značilnosti. Predstavljeno je podjetje Časnik Večer d.o.o in njihovo delovanje na področju digitalnega marketinga. V sklopu podjetja sta predstavljeni tudi dve marketinški kampanji, s katerima je podjetje pridobilo nove odjemalce in na trg predstavila novo storitev. Delo vsebuje vizualne primere prodajnih oglasov in analizo uspešnosti dveh izbranih kampanj. Izkazalo se je, da podjetje Časnik Večer d.o.o izvaja marketinško komuniciranje zelo učinkovito in načrtovano. V samem procesu komuniciranja in analize pa je napredno in avtomatizirano s pomočjo raznih analitičnih in komunikacijskih orodij. Nowadays, we cannot imagine a business without communication between a company and consumers, so marketing communication is essential for the existence on the market. However, as competition is fierce, it is necessary to stand out in communication and to attract customers with creative ideas. The work presents the theory of marketing communication and describes its characteristics. The company Časnik Večer d.o.o. and their activities in the field of digital marketing are presented. The company also presents two marketing campaigns with which the company has acquired new customers and introduced a new product on the market. The work provides visual examples of sales ads and an analysis of the performance of the two selected campaigns. It turns out that the company Časnik Večer d.o.o. performs marketing communication very efficiently and planned. In the process of communication and analysis, it is advanced and automated with the help of various analytical and communication tools. Marketinško komuniciranje digitalno marketinško komuniciranje podjetje Časnik Večer d.o.o proces marketinškega komuniciranja Marketing communication digital marketing communication company Časnik Večer d.o.o. marketing communication process true true false Ž. Trontel Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2021-08-18 09:39:23 2021-10-26 14:21:28 2022-08-09 22:04:39 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 82408963 VS_Trontel_Zan_2021.pdf VS_Trontel_Zan_2021.pdf 1 876DE54A01F1445E8C2D153A3B0677F8 9676e1d762e38af92b906abf50d81ee39b5b3cfc30319239426cb44088b4977e 251c1254-03d5-11ec-96f5-00155d581298 20.500.12556/dkum/9ba67828-ebfc-4782-b9c9-6e10786fa59b https://dk.um.si/Dokument.php?lang=slv&id=152099 Ekonomsko-poslovna fakulteta 0 0 0