20.500.12556/DKUM-79839 Prireditev kot orodje poslovnega komuniciranja Event as Means of Business Communication Prireditve se pojavljajo v obliki orodja poslovnega komuniciranja, ki je ključno za obstoj organizacij. Komuniciranje v organizacijah in tudi v družabnem življenju poteka neprekinjeno, česar se pogosto ne zavedamo. Prireditve izvajamo z namenom informiranja o nečem, z namenom obeleževanja pomembnih dogodkov. Prvi del diplomskega dela se nanaša na širitev in poglobitev znanja o poslovnem komuniciranju in prireditvah. Skozi širok nabor literature in virov različnih avtorjev in strokovnjakov bomo opredelili poslovno komuniciranje in njegov pomen. Poglavje se nadaljuje z opredelitvijo prireditev, pomenom prirejanja prireditev, uporabo poslovnega komuniciranja pri prireditvah, klasifikacijo prireditev in načrtovanjem ter izvedbo prireditev. V empiričnem delu bomo na praktičnem primeru opisali načrtovanje in izvajanje prireditve Dan čebule, ki se je odvijala na kmetiji Sobočan in je bila organizirana skupaj s poslovnimi partnerji. Predstavljeni bodo načrtovanje in izvedba prireditve Dneva čebule ter analiza prireditve s predlogi za izboljšavo. Events can serve as tools of business communication, a process crucial for the survival of organizations. In both companies and social life, communication is an ongoing process, which we are often not even aware of. Events are organized to inform about something or celebrate important occurrences. The first part of this paper focuses on expanding and deepening the knowledge about business communication and events. We will define business communication and its importance through a broad scope of literature and sources from various authors and experts. We continue by defining events, the purpose of organizing them, the use of business communication on events, as well as event classification, planning, and execution. The empirical part of the paper describes event planning and execution on an actual case – Dan čebule (The onion day), organized on Sobočan farm in cooperation with business partners. We present how the event was planned and organized, analyze it, and present suggestions for improvement. komuniciranje poslovno komuniciranje prireditev dogodek organizacija prireditev. communication business communication event event organization. true true false T. Sobočan Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2021-08-19 11:46:21 2021-10-28 15:53:07 2022-08-09 22:07:42 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3:394 82796291 VS_Sobocan_Tadeja_2021.pdf VS_Sobocan_Tadeja_2021.pdf 1 367C6E0D10658EEC7FECB3896982837A ec51fe53f527b84719ee10baf37e528c2542f33531cc721a1fd6843887c17d93 9ee90920-1215-11ec-99da-00155d581298 20.500.12556/dkum/74a6455d-65fa-4bb0-914b-819f1d1ea926 https://dk.um.si/Dokument.php?lang=slv&id=153531 Ekonomsko-poslovna fakulteta 0 0 0