20.500.12556/DKUM-79876 Inovacijski trendi v trgovini na drobno Innovative trends in retail trade Za obstoj na konkurenčnem trgu trgovcev na drobno se podjetja poslužujejo različnih tehnik nadgradnje obstoječih sistemov in privabljanja kupcev. Sledenje trendom, ki trenutno obstajajo in uvajanje inovacij pa trgovini omogočata storiti le to. Premik iz tradicionalne fizične oblike trgovin na spletno prodajo je eden najbolj tipičnih primerov digitalizacije v gospodarstvu in družbi. Sistemi, ki so tehnološko sodobno podprti in se konstantno razvijajo, uporabnikom omogočajo učinkovitejše delovanje, lažji in boljši dostop do večjega števila informacij ter razvijanje. Prej poznana oblika trgovine na drobno, ki se je začela razvijati v času merkantilizma, je skozi zgodovino spreminjala gospodarstvo in se je skupaj z družbami tudi spreminjala. To survive in a competitive retail market, companies use a variety of techniques to upgrade existing systems and attract customers. However, following the trends that currently exist and introducing innovations allow sellers to do just that. The shift from a traditional form of stores to shopping online is one of the most typical examples of digitalization in the economy and society. Systems that are technologically modern and are constantly evolving, allowing users to operate more efficiently, easier, and have better access to more information and development. Previously known forms of retail, which began to develop during the era of mercantilism, have changed the economy throughout history and also changed together with society. trgovina na drobno digitalizacija spletna prodaja Industrija 4.0 inovacije pandemija. retailing digitalization online sales Industry 4.0 innovations pandemic. true true false K. Kojc Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-08-20 19:15:55 2021-11-10 10:59:41 2022-08-09 22:10:26 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.871 84306691 UN_Kojc_Katja_2021.pdf UN_Kojc_Katja_2021.pdf 1 A1963FD955E4DB9BAD1F3094ED132640 6738153c863e86008a0f09863ac252f7e08e1a03c21ae807bb1b3c02df9c367e 618a76c5-17c7-11ec-bb85-00155d581298 20.500.12556/dkum/8465094e-c9e0-41e0-b046-229c334c4fcd https://dk.um.si/Dokument.php?lang=slv&id=154114 Ekonomsko-poslovna fakulteta 0 0 0