20.500.12556/DKUM-79953 Optimizacija spletne trgovine makalonca Search engine optimization of online store makalonca Optimizacija spletne strani je danes zelo pomemben del promocije na spletu. Z vpisom ključne besede v iskalnik dobimo na prvih nekaj mestih spletne strani, ki imajo po priporočilih najbolj optimizirano spletno stran. V današnjih časi je priporočljivo, da ima vsako podjetje svojo spletno stran, preko katere lahko vidimo njihovo ponudbo, opis in ostale potrebne informacije. Zato je tudi zelo pomembno, da je spletna stran podjetja dobro optimizirana, saj nas tako potencialni kupci ali stranke hitreje najdejo. V okviru diplomskega dela smo naredili optimizacijo spletne trgovina Makalonca, kjer prodajajo otroške igrače in otroška oblačila ter ostale dodatke. V začetku diplomskega dela smo najprej opisali teoretične osnove optimizacije spletne trgovine, ki smo jih potem uporabili v praktičnem delu. Na spletno stran smo dodali orodja za spremljanje dogajanja na spletni strani, spremenili smo URL naslove, dodali povezavo na družbena omrežja, redno objavljali na družbenih omrežjih in podobno. Po končani optimizaciji spletne strani smo šest tednov merili rezultate. Končna analiza je pokazala, da bi morali za stalen boljši rezultat, redno spremljati in vključevati Googlova priporočila, saj bi le tako spletna stran ostala na željeni poziciji. Website and online store search engine optimization is very important part of websites. When searching in browser, the top positions are occupied by pages with the most optimized websites. That is why it is highly recommended that every company has their own website, where potential customers can find all of the information about the company. It is also very important, that company's website is optimized for a specific keywords, so that potential clients can find them faster. As part of this thesis, we performed search engine optimization of online store Makalonca, which sells toys, clothes and other accessories for children. At the beginning of the thesis we explain theoretical parts of search engine optimization, which we then used later on in the experimental part of our work. Our worflow consisted of adding tools to the website, which helped us track customers' behaviour. We also changed URLs, added connections to the socail media by including their icons and regularly posted on social media. When we finished with search engine optimization we monitored the results for six weeks. Final analysis showed that we should incorporate Google's recommendations on a regular basis, since this is the only way to keep our website on the desired position. spletna optimizacija optimizacija spletne trgovine spletna trgovina search engine optimization online store search engine optimization online store true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-08-24 12:58:23 2021-09-24 11:39:05 2022-08-09 22:17:23 0000-00-00 00:00:00 2021 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 77752835 UN_Cadez_Maja_2021.pdf UN_Cadez_Maja_2021.pdf 1 82ACB54B9F8D43BAF6DB976BB7B71E95 fa06b3d508a99ac887ac41502ed4e566567355b2c09166c2f871947e2cc6aeb8 da86f165-04ca-11ec-aa77-00155d581298 20.500.12556/dkum/b0d4c060-26d2-40ec-8a6f-768fc79fd4f1 https://dk.um.si/Dokument.php?lang=slv&id=152218 Fakulteta za organizacijske vede 0 0 0