20.500.12556/DKUM-79968 Analiza cenovne strategije mednarodne družbe v tekstilni industriji Analysis of the pricing strategy on the international company in the textile industry V diplomski nalogi smo obravnavali tekstilni trg, v katerem smo se spoznali s strategijami postavljanja cen, tako v teoriji kot tudi v praksi na podlagi mednarodne družbe. Postavili smo si cilj ugotoviti, kako se postavljajo cene na različnih trgih in kaj na to vpliva. Ugotovili smo, da je kar nekaj dejavnikov, ki posredno ali neposredno vplivajo na postavljanje cene na samem trgu. Eden od takšnih dejavnikov je življenjski standard same države, ki smo jo obravnavali, potem geografska oddaljenost ter kakšne so pregrade vstopa na trg. Ugotovitve smo tudi preverili na podlagi mednarodne družbe ZARA, spoznali smo, zakaj in kako jim že toliko let uspeva na vseh trgih, ki si jih zastavljajo, in njihovo zgodovino in najbolj pomembne dogodke, po katerih se razlikujejo od drugih podjetij. In the bachelor's degree, we addressed the textile markets, where we got to know the pricing strategies, in theory, and also on the example of an international company. We set a goal to uncover, how prices get set for different markets and what are the main causes for price deviation. There are more than a few causes for this, one is the living standards in different countries, then another thing is the geographical distance and also if the market has any borders that would make it harder to enter. All we uncovered we also confirmed on an example of the company ZARA, why have they been so successful all these years and also the history of the company and their defining choices they made. strategije cena izdelka podjetje tuji trgi Strategies prices company foreign markets true true false K. Mihin Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-08-24 17:07:23 2021-11-11 12:28:10 2022-08-09 22:18:28 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.5 84523523 UN_Mihin_Kristjan_2021.pdf UN_Mihin_Kristjan_2021.pdf 1 BF490688977306CD3AA45FACF8F76CB0 2e8b9e68a053bed4a5ed8e007c84cd5eaa3e0f577f1a5cd7e893b2338300ddf0 a7399a4c-1bb6-11ec-b191-00155d581298 20.500.12556/dkum/99dbc796-52b3-4142-86e1-d0349d14d6ea https://dk.um.si/Dokument.php?lang=slv&id=154353 Ekonomsko-poslovna fakulteta 0 0 0