20.500.12556/DKUM-80047 Planiranje razvoja podjetja celjske mesnine d.o.o. na ravni strateškega managementa Planning development of the company celjske mesnine d.o.o. at the level of strategic management Zaznavanje priložnosti in nevarnosti iz okolja, ustrezne vrednote podjetja, njegova profesionalnost, izkušnje, naložbe v znanje, usposabljanja, nenehno izboljševanje, investiranje, sledenje trendom, krepitev prednosti in odprava slabosti, pa tudi spremljanje konkurence, vse to pripomore k razvoju podjetja in zadovoljstvu vseh udeležencev podjetja. Spreminja se gospodarsko in politično stanje ter drugi pogoji v okolju, pa vendar se mora podjetje spremembam prilagoditi in se z njimi uspešno soočiti. Zato je zelo pomembno, da podjetje pravilno planira svojo rast in razvoj. V magistrski nalogi smo na ravni strateškega managementa planirali razvoj podjetja Celjske mesnine, d. o. o., katerega začetki segajo v leto 1899. Podjetje, ki je svoje obratovanje pričelo kot mestna klavnica, je danes eden izmed največjih ponudnikov in prodajalcev mesa in mesnih izdelkov v Sloveniji. V nalogi smo najprej predstavili teoretična izhodišča, opredelili smo kaj za podjetje pomenita vizija in politika podjetja, opredelili smo strategije in strukture podjetja ter pojasnili potrebna spoznanja pri planiranju razvoja podjetja na ravni strateškega managementa. Vso teorijo smo nato aplicirali na praktični primer podjetja Celjske mesnine, d. o. o. Najprej smo predstavili podjetje, njegovo vizijo in politiko podjetja, strategije in strukture podjetja Celjske mesnine, d. o. o. V nadaljevanju smo planirali razvoj tega podjetja na ravni strateškega managementa in sicer smo najprej preučevali vrednote posameznih ključnih udeležencev v podjetju, določili prednosti in slabosti podjetja ter proučevali priložnosti in nevarnosti, ki se nahajajo v okolju preučevanega podjetja. Proučili smo strateška poslovna področja in iskali strateške možnosti in strategije podjetja Celjske mesnine, d. o. o. Za izbrano podjetje smo ekonomsko vrednotili predlagani plan razvojne uspešnosti, planirali vrednostne izide in finančno presodili razvojne učinke planiranega razvoja na uspešnost tega podjetja za obdobje naslednjih petih let. Empirični del smo zaključili s programom razvoja podjetja Celjske mesnine, d. o. o., za naslednjih pet let poslovanja. Magistrsko nalogo smo zaključili z zapisom ključnih ugotovitev magistrske naloge in podanimi predlogi tako za nadaljnje raziskovanje in prakso. Perception of opportunities and threats from the environment, relevant values of the company, its professionalism, experience, investment in knowledge, pieces of training, continuous improvement, investing, following trends, and strengthening strengths and eliminating weaknesses, as well as monitoring competition, all contribute to business development and satisfaction of the participants of the company. The economic and political situation and other conditions in the environment are changing. However, the company must adapt to the changes and successfully cope with them. Therefore, the company needs to plan its growth and development properly. In the master's thesis, we planned the development of the company Celjske mesnine d. o. o. at the level of strategic management. Its beginnings date back to 1899. The company, which began its operation as a city slaughterhouse, is one of the largest suppliers and sellers of meat and meat products in Slovenia today. In the thesis, we first presented the theoretical starting points, defined what the company's vision and policy mean for the company, defined the company's strategies and structures, and explained the necessary findings in planning the company's development at the level of strategic management. We then applied the whole theory to a practical example of the company Celjske mesnine d. o. o. We first presented the company and its vision, the company policy, strategies, and structures of the company Celjske mesnine d. o. o. Next, we planned the development of this company at the level of strategic management. We first studied the values of individual key participants in the company, identified the strengths and weaknesses of the company, and studied the opportunities and threats in the environment of the studied company. We studied strategic business areas and looked for strategic opportunities and strategies of the company Celjske mesnine d. o. o. For the selected company, we evaluated the proposed development performance plan economically, planned the value outcomes, and assessed financially the development effects of the planned development on the performance of this company for the next five years. We concluded the empirical part with the development program of the company Celjske mesnine d. o. o. for the next five years of operation. We completed the master's thesis with a record of the essential findings of the master's thesis and suggestions for further research and practice. planiranje razvoja in rasti podjetja Celjske mesnine d. o. o. vizija podjetja politika podjetja strategije podjetja strukture podjetja finančna presoja razvojnih učinkov podjetja finančno vrednotenje strategij strateški management. company development and growth planning Celjske mesnine d. o. o. company vision company politics company strategies company structures financial assessment of company development effects financial evaluation of strategies strategic management. true true false N. Okorn Slovenski jezik Angleški jezik Magistrsko delo/naloga 2021-08-27 10:44:48 2021-10-21 16:35:34 2022-08-09 22:24:30 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.412 81866755 MAG_Okorn_Nusa_2021.pdf MAG_Okorn_Nusa_2021.pdf 1 FF8FE33627591A3AB460491D29D02160 b9f1f5696038f3ebb173c1ae6e8f086aed96d00a10b30056c8fd63eed8756622 41bb85a0-1a08-11ec-9280-00155d581298 20.500.12556/dkum/7354ea69-8cb3-437a-a113-eb4912e99343 https://dk.um.si/Dokument.php?lang=slv&id=154208 Ekonomsko-poslovna fakulteta 0 0 0