20.500.12556/DKUM-80049 Interaktivno marketinško komuniciranje v ruskem podjetju GK Galaktika diplomsko delo Interactive marketing communication in the Russian company GK Galaktika V diplomi smo analizirali sodobna orodja in trende interaktivnega marketinškega komuniciranja. V sklopu marketinškega komuniciranja smo preučili ruskega proizvajalca mlečnih izdelkov GK Galaktika. Grafično oblikovanje strani predstavlja načela gestalt teorije vizualnega oblikovanja, ki ob pravilni uporabi vplivajo na dojemanje informacij. Izdelke tega podjetja proizvajajo pod različnimi blagovnimi znamkami, ki imajo svojo podobo in podstran. Ciljna skupina podjetja so ljudje z nizkim do srednjim dohodkom in otroci. Podjetje skuša s pomočjo različnih vizualnih elementov, efektov in ekskluzivnih informacij na strani obdržati obstoječe in privabljati nove kupce. Podjetje uporablja tudi interaktivna orodja, kot so akcije in prireditve za doseganje ciljev marketinškega komuniciranja. In the diploma, we analyzed modern tools and trends in interactive marketing communication. In the context of marketing communication, we studied the Russian dairy producer GK Galaktika. The graphic design of the website presents the principles of the Gestalt theory of visual design, which, when properly applied, influences the perception of information. The company's products are manufactured under different brand names, which have their image and sub-site. The target audience of the company is low to middle-income people and children. The company aims to retain existing customers and attract new customers by using various visual elements, effects, and exclusive information on the site. The company also uses interactive tools such as campaigns and events to achieve its marketing communication goals. Interaktivno marketinško komuniciranje podoba podjetja blagovna znamka oglaševanje na spletu interactive marketing communication corporate image brand online/web advertising. true true false [P. Avfukova] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-08-27 11:28:35 2021-10-18 07:43:51 2022-08-09 22:24:39 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor IV, 27 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.131.7:077(043.2) 89626115 UN_Avfukova_Polina_2021.pdf UN_Avfukova_Polina_2021.pdf 1 415443D7FEC86C3F410CABA32701EAE3 35ceb23b4177cd5a4b60a7d93bd930d01d4d589c31857ab1978f6fb853bd34e6 155fc399-07fa-11ec-8750-00155d581298 20.500.12556/dkum/b4ad8abe-8363-4cac-8338-e6599e2bb936 https://dk.um.si/Dokument.php?lang=slv&id=152516 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0