20.500.12556/DKUM-80079 Pomembnost uporabniškega vmesnika v razširitvi digitalnega poslovanja bank Importance of user interface in expansion of digital operations of banks Uporabniki predstavljajo dragocenost podjetja, zato se tudi banke v današnjem času trudijo, da bi v čim večji meri zadovoljile potrebe svojih strank, jim omogočile čim več storitev ter si tako zagotovile lojalnost in konkurenčno prednost. Ena izmed storitev, ki je v zadnjih letih v porastu je tudi elektronsko poslovanje bank. Širitve na e-bančništvo se banke lahko lotijo na dva načina, preko lastnega razvoja rešitve ali preko nakupa celovite programske rešitve. Ugotovili smo, da ima vsak pristop svoje prednosti in slabosti, dejstvo pa je, da nakup celovite rešitve omogoča hitrejši in zanesljivejši prehod na elektronsko poslovanje, saj omogoča standardizirano uvajanje rešitve. Pri razširitvi pa je potrebno veliko pozornosti usmeriti predvsem na uporabniški vmesnik, ki pravzaprav služi kot neke vrste vezni člen med računalnikom in uporabnikom. Po rezultatih metode SUS, s katero smo ocenjevali uporabniške vmesnike spletne banke NLB Klik, Unicredit Online banka in SKB NET, je najvišjo skupno oceno prejela NLB banka, medtem ko je najnižjo prejela SKB banka. V raziskavi z anketnim vprašalnikom pa smo ugotovili, da se veliki večini anketirancev uporabniški vmesnik zdi zelo pomemben ali pomemben ter da se večina anketirancev strinja, da so uporabniški vmesniki njihovih bank pregledni in enostavni za uporabo. Consumers represent a value for a company, that is why banks nowadays try to fullful the needs of their clients by offering as many services as possible to gain loyalty and retain competitive advantage. One of the services banks are providing and is rapidly growing is digital banking. Expansion of services to digital channels or digitalization can be done by buying an already made software solution or developing its own. We discovered that each xxxx has its strenghts and weaknesses, but the fact is that buying a software solution provides faster and more reliable transition to e-commerce as it allows more standarized way of implementation. A lot of attention in digitalization of services must be given to user interface, which serves as sort of a link between a consumer and a service provider. The results of SUS method, which is used for evaluation of user interfaces of digital banking solutions NLB Klik, Unicredit Online banka and SKB NET, show that the best overall rating received NLB Klik, while the worst of the three received SKB NET. In the research conducted with survey questionnaire we found out that most of respondents believe that user interface in digital banking is important and most of them agree that user interfaces are transparent and easy to use. uporabniški vmesnik digitalno poslovanje elektronsko bančništvo elektronsko poslovanje metoda SUS user interface digital bussines digital banking e-commerce SUS method true true false J. Podboršek Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2021-08-29 18:01:06 2021-12-09 11:37:31 2022-08-09 22:26:56 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.5:336.71 88590339 UN_Podborsek_Jure_2021.pdf UN_Podborsek_Jure_2021.pdf 1 734B7F7A5689C0F66022C69847087C64 94a3b8fd202c2c5f892c3510dabbcae8437b547ab227ffab1bca410b0796ad78 4e32b6ee-195a-11ec-82a9-00155d581298 20.500.12556/dkum/c49e4f48-240a-4695-8639-79148b3acb0c https://dk.um.si/Dokument.php?lang=slv&id=154151 Ekonomsko-poslovna fakulteta 0 0 0