20.500.12556/DKUM-80122 Uvajanje e-poštnega marketinga preko platforme net-results Introducing email marketing through platform net-results Vse več se dan danes v poslovanje uvaja nove in bolj napredne tehnologije. E-pošta je eden najbolj razširjenih medijev, ki na enostaven način doseže zelo široko množico. Vse več podjetij uporablja za komunikacijo s svojimi strankami prav e-pošto. Preko e-pošte komunicirajo, ter gradijo odnose in razmerja s potencialnimi strankami. Cilj je le te preobrniti v dejanske stranke. Pri tem si pomagajo s strategijami e-poštnega marketinga, ter tako svoje cilje o rasti dosegajo s pomočjo e-pošte. V nalogi smo predstavili pojma e-pošta in e-poštni marketing. Oba pojma smo opredelili, ter predstavili prednost in tudi slabosti uporabe le teh, v poslovanju. S teorijo in primeri smo prikazali, zakaj sta e-pošta, ter e-poštni marketing tako zelo pomembna v poslovanju podjetij in posameznikov. Poudarili smo pomembnost segmentacije, uvajanja e-poštne strategije v poslovanje, pridobivanje potencialnih strank, ter predstavili avtomatizacijo e-pošte in e-poštnega marketinga. Na koncu predstavljena praktična simulacija e-poštne kampanje, ter uprizorjen še potek izdelave visoko zmogljive e-pošte, katero smo poslali tridesetim posameznikom, ter na podlagi tega izvedli kratko analizo, kako se le ti odzivajo na e-pošto, ter strategijo e-poštnega marketinga. Analiza je pokazala, da dobro oblikovana e-pošta prej vzpodbudi prejemnika k nakupu. Prav tako kvalitetna e-pošta pozitivno vpliva na njihovo uporabniško izkušnjo. Prav tako prekomerno pošiljanje e-pošte lahko odvrne posameznike, zato v izogib temu se ustvarjajo v poslovanju kampanje v katere posamezniki s potrditvijo privolijo prejemanje e-pošte. More and more new and more advanced technologies are being introduced into business today. Email is one of the most widely used media that easily reaches a very wide crowd. More and more companies are using e-mail to communicate with their customers. They communicate via email and build relationships with potential customers. The goal is to turn them into actual customers. They help themselves with email marketing strategies and try to achieve their growth goals through email. We present the concepts of e-mail and e-mail marketing. We have defined both concepts and presented the advantages and disadvantages of using them in business. With theory and examples, we have shown why e-mail and e-mail marketing are so very important in the business of companies and individuals. We emphasized the importance of segmentation, the introduction of e-mail strategy in business, gaining potential customers and presenting the automation of e-mail and e-mail marketing. At the end, a practical simulation of an e-mail campaign is presented, as well as a process of creating high-performance e-mail, which we sent to thirty individuals, and based on this we conducted a brief analysis of how they respond to e-mail and e-mail strategy. The analysis has shown that a well-designed email encourages the recipient to make a purchase sooner. Quality e-mail also has a positive effect on their user experience. Also, excessive sending of e-mail can deter individuals, so to avoid this, campaigns are created in the business in which individuals agree to receive e-mail with confirmation. e-pošta e-poštni marketing segmentacija personalizacija avtomatizacija dizajn potencialne stranke e-poštna kampanja Net Results email email marketing segmentation personalization automation design leads email campaign Net Results true true false N. Kaučič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-08-30 21:02:30 2021-11-08 12:55:53 2022-08-09 22:30:20 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.773.3:339.13 83946499 UN_Kaucic_Nino_2021.pdf UN_Kaucic_Nino_2021.pdf 1 3F21EE5F65E28EDDD456F68F3F6BD7B3 7edc428000e9b619b080914e791fa861dc8504e75f727d9103fd391c495e61d8 e0b82398-132b-11ec-87dc-00155d581298 20.500.12556/dkum/2933fb7a-b747-4411-b3ae-de0644a5b7c7 https://dk.um.si/Dokument.php?lang=slv&id=153590 Ekonomsko-poslovna fakulteta 0 0 0