20.500.12556/DKUM-80208 Poslovni koncept prodaje blaga slovenskega porekla The business selling concept for goods of slovenian origin Magistrsko delo je bilo napisano z namenom raziskave prodaje blaga slovenskega porekla. Osredotočili smo se izključno na prodajo živilskega blaga slovenskega porekla v Sloveniji. Želeli smo raziskati, kakšne so prodajne poti in marketinške aktivnosti pri prodaji živilskega blaga slovenskega porekla. Raziskali smo večino posameznih področij, na katere se deli blago živilskega izvora. Ugotoviti smo želeli, ali je blago na trgu dovolj dostopno vsem odjemalcem, po kakšni ceni je dostopno, koliko ponujenega blaga je dejansko slovenskega porekla in koliko izdelkov oz. blaga je v Sloveniji zgolj izdelanega oz. predelanega. Želeli smo izvedeti, koliko so potrošniki pripravljeni plačati za blago slovenskega porekla napram enakemu blagu tujega porekla. Raziskati smo želeli tudi, po katerih prodajnih poteh pride živilsko blago slovenskega porekla od pridelovalca oz. proizvajalca do končnega porabnika. Magistrsko delo smo podkrepili z raziskavo, ki smo jo opravili s pomočjo spletnega vprašalnika. Rezultati, ki smo jih pridobili, so pokazali, kakšno je dogajanje na trgu živilskega blaga slovenskega porekla. S pomočjo rezultatov smo lahko jasno opredelili, kje so največje pomanjkljivosti, katerega blaga je na trgu največ, katero blago na trgu dosega najvišjo ceno in s katerim blagom smo samooskrbni oz. katero je blago, ki ga proizvedemo več, kot ga porabimo. Samo delo je lahko odličen vir informacij za vsakega posameznika, ki se bodisi ukvarja s pridelavo, predelavo ali bodisi le s prodajo blaga slovenskega porekla, da se lahko s pomočjo zbranih in analiziranih podatkov še bolj približa svojim odjemalcem. The master's thesis was written with the aim of researching the sale of goods of Slovenian origin. We focused exclusively on the sale of food products of Slovenian origin in Slovenia. We wanted to investigate the sales channels and marketing activities in the sale of food products of Slovenian origin. We investigated most of the individual areas into which food products are divided. Our goal was to find out whether the goods on the market were sufficiently accessible to all customers, at what price they were available, how many of the goods were actually of Slovenian origin and how many products were merely manufactured or processed in Slovenia. We wanted to know how much consumers are willing to pay for goods of Slovenian origin compared to the same goods of foreign origin. Furthermore, we also wanted to investigate the sales channels through which food items of Slovenian origin reach the final consumer from the grower or manufacturer. The master's thesis was supported by a survey, which was conducted using an online questionnaire. The results we obtained showed what is currently happening on the market with goods of Slovenian origin. The results allowed us to clearly identify where the biggest shortages are, which goods are the most abundant on the market, which goods are the most expensive on the market, and with which goods are we self-sustainable, i.e. which goods are produced more than they are consumed. The work itself can be an excellent source of information for anyone involved in either the production, processing or just the sale of goods of Slovenian origin, so that they can use the data collected and analysed to understand their customers better. prodaja slovensko poreklo prodaja živil selling slovenian origin selling staple wood true true false M. Slavič Slovenski jezik Angleški jezik Magistrsko delo/naloga 2021-09-01 21:28:37 2021-12-23 11:49:41 2022-08-09 22:37:53 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 90752003 MAG_Slavic_Mihael_2021.pdf MAG_Slavic_Mihael_2021.pdf 1 6750D8DEA93D900E54D7A6B399FEF434 43e758fdc11cef4b9685b14bb3b8ef39d000f288700205c10365f1dbf17cbaed 6ef4d966-4206-11ec-9413-00155d000105 20.500.12556/dkum/f0fe1f50-5ccc-4468-bda9-84366f7e17f3 https://dk.um.si/Dokument.php?lang=slv&id=155346 Ekonomsko-poslovna fakulteta 0 0 0