20.500.12556/DKUM-80341 Dojemanje ciljnega oglaševanja s strani mladih uporabnikov družbenih omrežij diplomsko delo The Perception of Targeted Advertising by Young Users of Social Networks Ciljno oglaševanje je vrsta oglaševanja, ki omogoča boljše doseganje ciljne skupine, saj prikazani oglasi temeljijo na podatkih o uporabnikovih interesih in značilnostih. Tej vrsti oglaševanja je dandanes izpostavljen praktično vsak uporabnik svetovnega spleta, z množično uporabo družbenih omrežij pa so ciljnemu oglaševanju najbolj izpostavljeni mladi. V teoretičnem delu so predstavljeni ciljno oglaševanje na spletu, zbiranje podatkov in problematika zasebnosti v povezavi z zbiranjem podatkov. V empiričnem delu je bila s kvantitativno metodo izvedena raziskava mladih uporabnikov družbenih omrežij. Tako je bil pridobljen vpogled v dojemanje in mišljenje mladih o ciljnem oglaševanju, kar je bil tudi glavni namen diplomskega dela. Targeted advertising is a type of advertising that allows a better reach of the target audience, as the displayed advertisements are based on information about user's interests and characteristics. Today, practically every user of the World Wide Web is exposed to this type of advertising; furthermore, with the mass use of social networks young people are the most susceptible to targeted advertising. The theoretical part presents targeted online advertising, data collection, and the problem of privacy in connection with data collection. In the empirical part, research of young users of social media networks was carried out with a quantitative method. This provided insight into the perception and thinking of young people about targeted advertising, which was also the main purpose of the thesis. ciljno oglaševanje družbeno omrežje dojemanje mladi targeted advertising social media perception youth true true false [V. Jakopič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-08 10:51:08 2021-10-18 12:36:34 2022-08-09 22:48:33 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor VI, 59 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.11:004.774.1(043.2) 90223107 UN_Jakopic_Veronika_2021.pdf UN_Jakopic_Veronika_2021.pdf 1 6BEADAC9CE806CE1AF8E94A5AFD1C8E9 3cc8533e4ccc9fa763f89aef3cf2af07426f96bbfb521ba74a6e68241f6fc341 fe235e7b-1086-11ec-a24c-00155d581298 20.500.12556/dkum/58265b17-f950-4872-b56f-e556aecdb4e5 https://dk.um.si/Dokument.php?lang=slv&id=153339 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0