20.500.12556/DKUM-80448 Učinkovita strategija digitalnega marketinga na primeru gostinskega podjetja diplomsko delo An effective digital marketing strategy in the case of the catering business V diplomskem delu Učinkovita strategija digitalnega marketinga na primeru gostinskega podjetja smo obravnavali teorijo digitalnega marketinga in digitalno marketinško strategijo na praktičnem primeru. Preučevali smo že opravljene raziskave s področja marketinga ter uporabo inovativnih metod in tehnik v praksi. Analizirali smo digitalni marketing podjetja LH-G, d. o. o., in pripravili strategijo digitalnega marketinga z namenom, da podjetje optimizira prepoznavnost svoje znamke ter izboljša prodajo. V prvem delu smo predstavili osnove digitalnega marketinga, njegove elemente in prednosti. V drugem delu smo analizirali marketing na družbenih omrežjih ter spletni strani, pripravili predlog marketinške strategije, ki zajema družbena omrežja, spletno stran in e-mail marketing, in analizirali rezultate lastne raziskave. Podali smo predloge za nadaljnje raziskovanje uporabnosti digitalnega marketinga za gostinsko podjetje. The diploma, titled Effective Digital Marketing Strategy in the case of the Catering Business, explores the theory of digital marketing and digital marketing strategy through a practical case study. We examined existing research on marketing and the use of innovative methods and techniques in practise. We analysed the digital marketing of LH-G d. o. o. and developed a digital marketing strategy to optimise the company's brand awareness and increase sales. In part 1, we presented the basics of digital marketing, its elements and benefits. In part 2, we analysed social media and website marketing, designed a proposal for a marketing strategy that includes social media, website, and email marketing, and analysed the results of our own research. We have made suggestions for further research on the usefulness of digital marketing for the hospitality industry. digitalni marketing družbena omrežja digitalna marketinška strategija digital marketing social media digital marketing strategy true true false [A. Grgić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-13 20:52:30 2021-10-18 09:27:57 2022-08-09 22:56:46 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor IX, 67 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138:004.774.1(043.2) 96175107 UN_Grgic_Anita_2021.pdf UN_Grgic_Anita_2021.pdf 1 E7EF383E8F4C5B9A0CCEF80759A2C5C0 a5745a59daa2ebd828e3c9b294ff6ffc27ddcf5fe6ddc402788aa73cefb86d3e a58a431f-1549-11ec-8600-00155d581298 20.500.12556/dkum/d61dfdbc-1bd8-434f-8dfa-0ec6ff696be2 https://dk.um.si/Dokument.php?lang=slv&id=153803 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0