20.500.12556/DKUM-80557 Instagram kot platforma za promocijo turistične destinacije diplomsko delo visokošolskega strokovnega študija Instagram as a platform for the promotion of a tourist destination Diplomsko delo se nanaša na raziskovanje in opisovanje družbenega omrežja Instagram, ki v današnjih časih služi kot ena izmed najpomembnejših platform za promocijo turističnih destinacij. Osrednja tema je delovanje promocije in marketinga turističnih destinacij na družbenih omrežjih ter sprejemanje teh informacij z vidika turista. Analizirana je bila preferenca določenih kategorij fotografij, ki so med najpogostejšimi na področju promocije turističnih destinacij, na katere kot turisti in gledalci zelo pogosto naletimo na internetu. Ker se čas pisanja te naloge in opravljene ankete drastično razlikuje od časa brez svetovne pandemije COVIDA-19, so bili rezultati dokaj nepričakovani in drugačni od dosedanjih raziskav. The thesis refers to the research and description of the social network Instagram, which nowadays serves as one of the most important platforms for the promotion of tourist destinations. The main topic is the operation of promotion and marketing of tourist destinations on social networks and the acceptance of this information from the point of view of tourists. The preference of certain categories of photographs, which are among the most common in the field of promotion of tourist destinations, which we as tourists and viewers very often come across on the Internet, was analyzed. Because the time of writing this paper and publishing the survey differs drastically from the time without a global COVID-19 pandemic, the results were quite unexpected and different from previous research. Instagram turizem promocija fotografije Instagram tourism promotion photographs true true false [R. Bašek] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-18 12:11:51 2021-12-23 16:00:40 2022-08-09 23:07:10 0000-00-00 00:00:00 2021 0 Slovenj Gradec 0 Slovenj Gradec 76 str., XXXIV str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-44:339.138(043.2) 90822915 VS_Basek_Rebeka_2021.pdf VS_Basek_Rebeka_2021.pdf 1 F448FA46DD9EDED5751460AE95FB1D9A 618fbf587c3c8ea722869e83f9d5bb45a06010e88ee2076ff4ab22a6295e0847 433a23a4-2a99-11ec-901d-00155d000105 20.500.12556/dkum/da80e2ef-e1a5-4175-86ca-e5f20266e387 https://dk.um.si/Dokument.php?lang=slv&id=154935 Fakulteta za turizem 0 0 0