20.500.12556/DKUM-80696 Oglaševalna fotografija na družbenem omrežju Facebook diplomsko delo Advertising photography on social media Facebook Oglaševanje na družbenih omrežjih je postalo zelo pomembno, saj je aktivnost uporabnikov na njih pogosta. Največje družbeno omrežje Facebook omogoča oglaševalcem kreativne načine za izdelavo oglasa, ki je sestavljen iz raznih elementov. Največji poudarek je podan na oglaševalni fotografiji. V tej raziskavi se je postavilo vprašanje kako pomembna je za uporabnike Facebooka fotografija v oglasu in kateri element v oglaševalni fotografiji je najbolj privlačen. Preko ankete se je ugotovilo, da je oglaševalna fotografija aktivnemu uporabniku Facebooka zelo pomembna, saj so v večini izbrali fotografijo kot razlog za izbor. On social media, advertising has become very important because of frequent activity. The biggest social media Facebook enables advertisers creative ways on creating an ad, which is consisted from various elements. There is mostly emphasis on advertising photography. Questions were asked in this research stating how important is photography in advertisement and which elements are the most appealing. Through the survey it was discovered that advertising photography is very important for an active Facebook user because photography was picked as a reason in the majority. Družbena omrežja oglaševalna fotografija oglasi Social media advertising photography advertisement true true false [A. Duh] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-09-29 14:59:46 2021-10-19 06:27:08 2022-08-09 23:49:27 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor VIII, 49 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 [621.113:77.04]:077.5(043.2) 89212163 UN_Duh_Aljaz_2021.pdf UN_Duh_Aljaz_2021.pdf 1 764A5C024C7F563CE91105888380A4BD 9efed256137f62092219259dd7d182e088b6c26eff91319dd17d99e1aa0a6062 05a5edef-217a-11ec-a276-00155d000105 20.500.12556/dkum/b7e6db04-a4db-428a-9aac-7b6dc66ba07a https://dk.um.si/Dokument.php?lang=slv&id=154695 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0