20.500.12556/DKUM-80736 Analiza dejavnikov izbora zabaviščnih parkov slovenskih osnovnih šol kot ciljev končnih izletov Analysis of factors contributing to slovenian primary schools' selection of amusement parks as final trips' destination Čeprav doživlja turizem velik razvoj in je ponudbe vedno več, pa v Slovenji nekaterih vrst ponudbe, kot so zabaviščni parki, še nimamo – morda malo tudi zato, ker. se precej blizu Slovenije nahajata kar dva, in sicer Gardaland in Mirabilandia. Z raziskovanjem smo želeli izvedeti, na podlagi česa slovenske osnovne šole za končne izlete izberejo enega ali drugega. V teoretičnem delu so razloženi različni pojmi v povezavi s prostočasnimi dejavnostmi. Tako smo pojasnili prostočasni in izobraževalni turizem ter predstavili nekaj glavnih značilnosti marketinga na splošno in marketinga v turizmu. Pred intervjuji smo predstavili obravnavana parka, Gardaland in Mirabilandio, ter ju primerjali. Za lažjo predstavo, koliko bi nas stal tak izlet, če bi tja šli sami ali s turistično agencijo, smo naredili izračun. Intervjuvali smo dvanajst slovenskih osnovnih šol, pri čemer so bile zastopane vse statistične regije. Zaradi epidemije koronavirusa Covid-19 izletov ni več, prej pa je tretjina šol vozila učence v Gardaland, ostali nikamor. V Mirabilandio niso šli nikoli na nobeni šoli, večina je sploh ne pozna. Ker je pomenil tak izlet veliko odgovornosti s strani šole že pred izrednimi razmerami, se je večina odločila, da otrok ne bodo več peljale v tujino. Kontaktirali smo tudi oba parka, da bi izvedeli, ali že, oziroma ali bi bila pripravljena, slovenskim osnovnim šolam ponuditi poseben paket, ki bi vključeval cenejšo vstopnino in prevoz. Odgovora nismo dobili. Even though tourism is developing and there is more and more to offer, there are still no amusement parks in Slovenia. Fortunately, there are two quite close to us, Gardaland and Mirabilandia. We wanted to find out which factors contribute to Slovenian primary schools choosing one or the other for final trips. The theoretical part explains various concepts related to leisure activities. We explained leisure and educational tourism. We also presented some of the main characteristics of marketing in general and marketing in tourism. Before the interviews, we presented Gardaland and Mirabilandia, and compared them. To imagine the cost of going on a trip like this ourselves and with a travel agency, we made a calculation. We interviewed twelve schools from each statistical region. Due to the Covid-19 coronavirus epidemic, there are no more trips. Before that, only a third of schools took students to Gardaland, the rest did not take them anywhere. None of the interview schools ever went to Mirabilandia, most of them never even heard of it. On a trip like that, schools had to carry a lot of responsibility even before the outbreak. Most of them decided they will not organise trips abroad in the future. We also contacted both Parks to find out if they already have or would be willing to offer Slovenian primary schools a special package that would include cheaper admission and transportation. We did not receive an answer. Turizem marketing prostočasne dejavnosti zabaviščni parki Gardaland Mirabilandia. Tourism marketing leisure amusement parks Gardaland Mirabilandia true true false U. Likon Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-10-05 16:39:53 2022-04-13 13:53:23 2022-08-09 23:52:56 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:793.1 104812547 VS_Likon_Urska_2021.pdf VS_Likon_Urska_2021.pdf 1 006649D229AC433AF4C69CB73A3783A3 9b2eb08bc1a59982629acb079224939e457592badbc1d93691e35ac8e54ade0c 53e7d11b-649b-11ec-9c29-00155d000105 20.500.12556/dkum/04a06f61-4800-4af6-b236-1965f0077615 https://dk.um.si/Dokument.php?lang=slv&id=155959 Ekonomsko-poslovna fakulteta 0 0 0