20.500.12556/DKUM-80855 Zeleno zavajanje magistrsko delo Greenwashing V magistrskem delu je obravnavano zeleno zavajanje, ki dokazano škodljivo vpliva na podobo blagovne znamke ali organizacije. Proučili smo vrste zavajanj in njihov vpliv na odnos do zelenega oglaševanja. Opredelili smo zelenega potrošnika in ugotovili, kako prepoznava zavajanja. V empiričnem delu smo raziskovali, ali študenti Univerze v Mariboru prepoznavajo zeleno zavajanje v oglaševanju. Ugotovili smo, da študentje na splošno dobro prepoznavajo različne vrste zavajanja in tudi navajajo prave razloge za takšno odločitev. The theme of the master's thesis is greenwashing and its proven damaging effect on the image of a brand or organization. The types of misrepresentations and their effect on the green advertising were examined. The green consumer was defined and its recognition of deception. In the empirical part, we investigated whether the students at the University of Maribor recognize green deception in advertising. We found out that students generally recognize different types of deception well and state the real reasons for such a decision. zeleno zavajanje zeleni skepticizem okoljske trditve greenwashing green skepticism environmental claims true true false [M. Furman] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2021-10-28 21:44:00 2021-12-16 15:27:00 2022-08-10 00:02:51 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VII, 90 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.113.8:502.12(043.2) 97468163 MAG_Furman_Margareta_2021.pdf MAG_Furman_Margareta_2021.pdf 1 8D1BA954EBE37D8409B37C4EF33B52F5 cca37fea8490eda783c7aae0b8ea05723c196d62b84863c100b2ddcd110aa680 479d1191-3c98-11ec-83ff-00155d000105 20.500.12556/dkum/dfb9b52a-1194-4277-86d7-a580d3cbf690 https://dk.um.si/Dokument.php?lang=slv&id=155264 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0