20.500.12556/DKUM-80925 Vpliv globalizacije na porast ponaredkov v svetovni trgovini The impact of globalisation on the growth of counterfeits in world trade V magistrski nalogi proučujemo značilnosti in posebnosti ponaredkov v mednarodni trgovini, ki inovativnim proizvajalcem in členom v distribucijski verigi ter državam povzročajo znatno škodo, vplivajo pa lahko tudi na zdravje in zadovoljstvo potrošnikov. V nalogi z več zornih kotov proučujemo gibanje obsega ponaredkov v mednarodnem trgovanju, da bi ugotovili, ali dejansko njihov obseg narašča ali pa morda upada, glede na to, da v posameznih državah ali regijah potekajo številne aktivnosti za preprečevanje trgovine s ponaredki in ozaveščanje potrošnika o problemih, ki jih povzroča trgovina s ponaredki, ki smo ji lahko priča v sodobnem času. Čeprav gre za aktualno tematiko, je mogoče ugotoviti, da je trgovina s ponaredki iz različnih vzrokov težko merljiva in dokazljiva, vendar predstavlja pomembno sestavino globalnega trgovanja. Sklepno spoznanje iz raziskave je, da kljub makroekonomskim ukrepom in ukrepom v sferi potrošnika trgovina s ponaredki še vedno narašča, na kar poleg drugega vpliva tudi napredek v informacijsko-komunikacijski tehnologiji in logistiki, s čimer se protekcionistični ukrepi in akcije ozaveščanja potrošnikov izkažejo kot nezadostno učinkovite, zastarele, presplošno zastavljene in nepodprte s strani članov distribucijske verige. Opazimo, da je obravnavana tematika večplastna, zato zahteva vzajemno sodelovanje več družbeno-ekonomskih sfer za realizacijo prizivnih učinkov v globalni ekonomiji. In this master's thesis, we study the characteristics and peculiarities of counterfeit products in international trade that severely harm innovative manufacturers and members of the distribution chain, as well as countries, and can affect the health and satisfaction of consumers. In this paper, we examine the trend in the volume of counterfeits in international trade to determine whether their volume is increasing or declining, given that there exist activities in individual countries or regions, aimed at preventing counterfeit trade and raise consumer awareness of this global problem, which we can witness in modern times. In addition to being a topical issue, we can also conclude that counterfeit trade is difficult to measure and prove for various reasons but is still a component part of global trade. The conclusion of our research is that, despite macroeconomic and other consumer safety measures regarding this field, counterfeit trade is constantly increasing, which, among other things, is a direct result of the progress in information and communication technology and logistics. Thus, we often find protective measures and consumer awareness activities to be lacking in efficiency, are outdated, too general or unsupported by members of the distribution chain. We note that the discussed topic is multifaceted, and thus requires the cooperation of several socio-economic spheres for the realization of positive effects on the global economy. Ponaredek globalizacija svetovna trgovina intelektualna lastnina zaščitni ukrepi. Counterfeit globalization world trade intellectual property protective measures. true true false D. Dubrovski Slovenski jezik Angleški jezik Magistrsko delo/naloga 2021-11-21 18:45:25 2022-03-02 12:11:48 2022-08-10 00:08:43 0000-00-00 00:00:00 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.94:343.533 99399683 MAG_Dubrovski_David_2021.pdf MAG_Dubrovski_David_2021.pdf 1 39B01AD995C6E14AB4754FF4F00480D2 28410fa4a4f41d9b28df5d04b107c225910699ff4127fc07e1289ade1077c10f b57dcc9f-6592-11ec-8f4e-00155d000105 20.500.12556/dkum/35e2a3cb-85f2-4591-9f4a-11606330fee0 https://dk.um.si/Dokument.php?lang=slv&id=155964 Ekonomsko-poslovna fakulteta 0 0 0