20.500.12556/DKUM-80943 Analiza orodij za optimizacijo spletnih strani Analysis of search engine optimization tools Pojav interneta in njegova hitra širitev po vsem svetu sta povzročila shranjevanje in skupno uporabo ogromnih količin podatkov, ustvarjene so bile številne spletne strani, kar je uporabnikom otežilo pridobivanje informacij iz določenega iskalnega omrežja. Optimizacija za spletne iskalnike je strategija, brez katere bi marsikatero spletno stran težko našli. Če nam uspe priti na prvo stran med zadetki iskanja v Google iskalniku, si bodo uporabniki zagotovo zapomnili našo spletno stran in jo obiskali. Optimizacija spletne strani nikakor ni enkraten projekt, temveč dolgoročni postopek izboljšav oziroma prizadevanje, ki nam prinaša dolgoročne prednosti. Diplomsko delo je sestavljeno iz dveh delov. V prvem delu predstavljamo dejavnike, ki vplivajo na uvrstitev spletne strani med rezultate iskanja v spletnem iskalniku. V drugem delu predstavljamo orodja, ki podpirajo in omogočajo izvedbo vseh potrebnih korakov v procesu optimizacije spletne strani. Rezultati obsegajo teoretično predstavitev korakov pri optimizaciji na spletni strani in izven spletne strani ter prikaz in navodila za uporabo spletnih orodij. The emergence of the Internet and its rapid expansion worldwide have resulted in the storage and sharing of huge amounts of data, and many websites have been created, making it difficult for users to obtain information from a particular search network. Optimization for search engines is a strategy without which many websites would be difficult to find. If we can make it to the first page of search results in the Google search engine, it is more likely that users will remember and visit our website. Website optimization is by no means a one-off project, but a long-term process of improvement or effort that brings us long-term benefits. The diploma thesis consists of two parts. The first part of the thesis presents factors that influence the ranking of a website among the search results in a search engine. The second part presents tools that support and enable all the necessary steps to be taken in the web-based optimization process. The results include a theoretical presentation of the optimization steps on the website and outside the website, as well as a presentation of and instructions for the use of web tools. optimizacija spletne strani orodja za optimizacijo spletne strani spletna stran svetovni splet search engine optimization World Wide Web search engine optimization tools website true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-11-23 23:04:54 2022-01-05 09:14:18 2022-08-10 00:10:13 0000-00-00 00:00:00 2021 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 92044547 UN_Nikolovski_Mirche_2021.pdf UN_Nikolovski_Mirche_2021.pdf 1 155C77400C6C684CFB2800CA436E0D19 b7b433b1c9c8d58f0ef96b6e9ca387d56fe565a0e1d0c5325d53a087dd7c856f 20ac3223-4cae-11ec-9196-00155d000105 20.500.12556/dkum/050be884-d304-41bd-976e-8cbe8542681d https://dk.um.si/Dokument.php?lang=slv&id=155528 Fakulteta za organizacijske vede 0 0 0