20.500.12556/DKUM-81370 Informacijske rešitve digitalnega marketinga na primeru podjetja Kompetentnost d. o. o. diplomsko delo Digital marketing information solutions in the case of company Kompetentnost d. o. o. V diplomskem delu smo predstavili pojem digitalnega marketinga. Opisali smo prednosti in slabosti tovrstnega načina oglaševanja ter podali različne strategije digitalnega marketinga, ki jih uporabljajo podjetja za oglaševanje preko spleta. Za lažje razumevanje smo diplomsko nalogo pisali na primeru podjetja, ki se ukvarja z digitalnim marketingom. Prikazali smo kako v podjetju oglašujejo preko spleta, kakšne strategije uporabljajo in katere so najbolj učinkovite. Pripravili smo tudi prodajni lijak za stranko podjetja, v katerem so prikazane strategije digitalnega marketinga, ki so se v podjetju uporabile za večjo učinkovitost poslovanja. Uporabljene strategije iz prodajnega lijaka smo v empiričnem delu tudi analizirali in predstavili. In the thesis, we have presented the concept of digital marketing. We have described the advantages and disadvantages of this type of advertising and presented the different digital marketing strategies used by online advertising companies. To make it easier to understand, we have written the thesis using the example of a company that deals with digital marketing. We have showed how the company advertises online, what strategies it uses and which ones are most effective. We also created a sales funnel for the company's customer, showing the digital marketing strategies used in the company to increase business efficiency. In the empirical part, the strategies used from the sales funnel were also analyzed and presented. digitalni marketing prodajni lijak merjenje uspešnosti digitalnega marketinga informacijske rešitve digital marketing sales funnel measuring digital marketing performance information solutions true true false [U. Lopert] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-03-09 12:00:08 2022-03-29 15:21:12 2022-04-05 03:36:27 0000-00-00 00:00:00 2022 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (X, 53 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.2:004(043.2) 103286787 UN_Lopert_Urska_2022.pdf UN_Lopert_Urska_2022.pdf 1 0F5B4B004970A6AD5CBAE684300A28C6 e32b30aa917ac31fd35ece2f35d13e0640129d386b3288b9ee0acaba2c7a50f1 34ab5e7a-af62-11ec-a6b5-00155d000105 20.500.12556/dkum/290e2d13-de95-45e7-8f97-5ba32581bf91 https://dk.um.si/Dokument.php?lang=slv&id=157014 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0