20.500.12556/DKUM-81525 Primerjava zaznane vrednosti izobraževalnih storitev, izvajanih v predavalnici, z zaznano vrednostjo izobraževalnih storitev, izvajanih na daljavo Comparison of the perceived value of educational services provided in the lecture hall with the perceived value of online learning services Pod pojmom koncept vrednosti razumemo vse, kar je za nas predmet vrednotenja in je za nas pomembno. Vrednote študentov zavzamejo osrednjo mesto v kognitivnem sistemu, so ključen element, ki gradi študentovo osebnost, kajti vključuje komponente znanja, čustev, vedenja, ki določajo njihov odnos in motivacijo. Zato smo se odločili za raziskavo zaznane vrednosti študentov v izobraževalnih storitvah. Magistrsko nalogo sestavljata dva dela, teoretični in raziskovalni del. Teoretični del je sestavljen iz dveh poglavij. V prvem poglavju bomo predstavili izobraževalne storitve, najprej bomo na splošno predstavili storitve, potem pa bomo podrobneje opredelili še izobraževalne storitve. V tem poglavju bomo predstavili dva načina izobraževanja, to sta tradicionalno učenje in učenje na daljavo. Omenili bomo tudi Covid-19 in njegov vpliv na izobraževanje. V drugem poglavju bomo predstavili zaznano vrednost v marketingu, kjer bomo našteli modele na področju zaznane vrednosti, predstavili bomo koncepte, ki so za našo raziskavo izredno pomembni, to so funkcionalna, čustvena, družbena, epistemična in pogojna vrednost. Raziskovalni del se začne s predstavitvijo Univerze v Mariboru. V raziskavi smo anketirali študente Univerze v Mariboru, zbrali smo 172 anket, podroben opis je predstavljen v drugem poglavju Izvedba načrta raziskave. V tretjem poglavju imamo predstavljene rezultate raziskave, kjer so prikazani grafi in deskriptivne analize. V zadnjem poglavju bomo predstavili preverjanje hipotez. Podatke anketirancev smo analizirali s pomočjo programa SPSS. Raziskava, ki smo jo naredili, je potrdila vse postavljene hipoteze, in sicer študenti so razlikovali med zaznano vrednostjo predavanj v predavalnici in zaznano vrednostjo predavanj na daljavo. Prav tako je funkcionalna, pozitivno čustvena in družbena vrednost študentov bila večja pri predavanjih v predavalnici kot pa pri predavanjih na daljavo. Tudi zadovoljstvo in priporočilo študentov sta bila večja pri predavanjih v predavalnici kot pa pri predavanjih na daljavo. Izvedli smo tudi regresijsko analizo, da bi preverili linearne povezanosti med konstrukti. Naša raziskava bo v pomoč in v vzpodbudo za nadaljne raziskave raziskovalcem na področju izobraževalnih storitev in marketinga ter v pomoč tudi Univerzi v Mariboru. us. Students' values are at a central place in the cognititve system, it is a key element that builds student's personality, because it includes components of knowledge, emotions, behaviors that determine their attitude and motivation. That is why we decided to research the perceived value of students in educational services. The master's thesis consists of two parts, the theoretical and research part. The theoretical part consists of two chapters. In the first chapter, we will present educational services. At first we will present services in general, then we will define educational services in more detail. In this chapter, we will introduce two types of education, traditional and distance learning. We will also mention Covid-19 and what impact has the pandemic on education. In the second chapter we will present perceived value in marketing, where we will list the models in the field of perceived value, we will also present concepts that are extremly important for our research, these are functional, emotional, social, epistemic and conditional value. The research part begins with the presentation of the University of Maribor. In the research, we surveyed 172 students of the University of Maribor, a detailed describtion is presented in the second chapter of the implementation of the research plan. In the third chapter, we present the results of the research, we will show graphs and describtive analyzes. In the last chapter, we will have hypothesis and their testing. The data of the respondents were analyzed with the SPSS program. The research confirmed all hypotheses. Students distinguished between the perceived value of lectures in the lecture hall and the perceived value of distance lectures. Also the functional, positive emotional and social value of students was higher in lectures in lecture halls than in distance lectures. Satisfaction and word-of-mouth of the students was also higher in lectures halls than in distance lectures. We also did the regression analysis to verify the linear relationships between the constructs. Our research will help and ecourage further for other researchers in the field of educational services and marketing. Our research will be also a plus for our University of Maribor. Zaznana vrednost zadovoljstvo priporočilo izobraževalne storitve Perceived value satisfaction word-of-mouth educational services true true false B. Karemani Slovenski jezik Angleški jezik Magistrsko delo/naloga 2022-04-08 12:15:36 2022-06-30 11:24:37 2022-08-10 00:33:54 0000-00-00 00:00:00 2022 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13:378 113329923 MAG_Karemani_Bukurije_2022.pdf MAG_Karemani_Bukurije_2022.pdf 1 535D7BE2D4BBB56300A0B2C80881962A ce326fba01e3420034dbf00505cc55f192d7dbd1eea725ca606656085713d304 9b7bf91a-d47b-11ec-95e4-00155d000105 20.500.12556/dkum/b0f6d9c3-3a3e-4170-a42a-a8464c935e34 https://dk.um.si/Dokument.php?lang=slv&id=157841 Ekonomsko-poslovna fakulteta 0 0 0