20.500.12556/DKUM-81618 Analiza poslovnega okolja držav Beneluksa za širitev izbranega mednarodnega podjetja An analysis of the Benelux business environment for the expansion of a selected international company Družinsko podjetje Hermi, d.o.o. s sedežem v Celju, je mednarodno podjetje, ki želi svoje poslovanje razširiti tudi na ostale trge, kot je trg Beneluksa, vendar se pri tem sooča z izzivi nepoznavanja značilnosti in specifike omenjenega trga. S pomočjo PESTEL analize in Porterjevega modela petih silnic smo zato proučili poslovno okolje držav ekonomske unije Beneluks, natančneje Belgije in Nizozemske. Na podlagi pridobljenih rezultatov analiz smo s pomočjo SWOT analize identificirali obliko vstopa obliko vstopa podjetja na izbrani tuji trg preko ustanovitve komercialne podružnice. Ugotavljamo, da je vstop na trg Beneluksa za podjetje potencialno ustrezen način širitve poslovanja, vendar je za učinkovito implementacijo potrebno nadaljnje, poglobljeno proučevanje. Hermi, d.o.o., a family business based in Celje, is an international company that wants to expand its business to other markets, such as the Benelux market, but faces the challenge of not knowing the characteristics and specifics of that market. Therefore, with the help of PESTEL analysis and Porter's five forces model, we studied the business environment of the Benelux Economic Union, especially Belgium and the Netherlands. Based on the obtained analysis results and with the help of SWOT analysis, we determined the form of the company's entry into the selected foreign market through the establishment of a commercial branch. We conclude that entering the Benelux market is a potential suitable way for a company to expand its business, but further in-depth study is required for effective implementation in this market. mednarodno podjetništvo internacionalizacija poslovno okolje podjetja Beneluks Hermi d.o.o. international entrepreneurship internationalization business environment Benelux Hermi d.o.o. true true false M. Kolar Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-04-26 14:58:35 2022-06-23 14:42:48 2022-08-10 00:39:56 0000-00-00 00:00:00 2022 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4:339.944 112645123 VS_Kolar_Masa_2022.pdf VS_Kolar_Masa_2022.pdf 1 45C059CC0AC3E908C9FA5C2957888823 3772a24fe3fd36a0ce1a4a331bcebefd474941d681f5e50fd10935236e271a6b 73508882-d847-11ec-9202-00155d000105 20.500.12556/dkum/aa3fbb56-806d-4620-82dc-bacde99ae865 https://dk.um.si/Dokument.php?lang=slv&id=157973 Ekonomsko-poslovna fakulteta 0 0 0