20.500.12556/DKUM-81661 Marketinško komuniciranje Marketing communication Uspešna marketinška komunikacija je pomembna za uspešno delovanje vsakega podjetja. Prinaša prepoznavnost izdelkov, vodi k večji prodaji in večjemu dobičku. V podjetjih je vse večji poudarek na marketinški komunikaciji s podporo digitalnih medijev. Družbena omrežja so postala del našega vsakdana. V podjetju MeWoodYou se zavedajo, da z uporabo družbenih omrežij in dobro načrtovano marketinško komunikacijo lahko lažje dosežejo zastavljene cilje. Glavno omrežje, ki ga podjetje uporablja je Instagram, kjer redno ohranjajo stike s svojimi odjemalci. Pri uporabi marketinških orodij se osredotočajo predvsem na oglaševanje in pospeševanje prodaje. Vodja podjetja je njegov ustanovitelj Nino Novak, ki je znamko zasnoval in razvil s pomočjo Instagrama. Successful marketing communication is important for the successful operation of any company. It increases the recognizability of products, leads to increased sales and greater profit. Companies are placing a growing emphasis on marketing communication supported by digital media. Social media have become a part of our daily lives. The company MeWoodYou realizes that by using social media sites and well-planned marketing communication, it can achieve the set goals more easily. The main site used by the company is Instagram, where it maintains regular contacts with clients. The company's use of marketing tools focuses mostly on advertising and sales promotion. The company is managed by its founder Nino Novak, who has designed the brand and developed it with the aid of Instagram. marketinško komuniciranje digitalni mediji družbena omrežja Instagram MeWoodYou marketing communication digital media social media sites Instagram MeWoodYou true true false S. Habjanič Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2022-05-06 12:31:03 2022-09-28 11:52:12 2022-09-29 03:11:23 0000-00-00 00:00:00 0 0 [Maribor] 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3/.4 123279619 VS_Habjanic_Sara_2022.pdf VS_Habjanic_Sara_2022.pdf 1 1F6868F8A0022D3F03BC35608F8E5470 556360d5354d6bdf34ff9c71b64fdaca60c4cd53cf3fff255e2ab64561987369 3bbbd6d7-1a2c-11ed-a9f9-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=160007 Ekonomsko-poslovna fakulteta 0 0 0