20.500.12556/DKUM-81682 Odnosi z javnostmi v nevladnih organizacijah: priprava modela kot pomoč nevladnim kulturnim organizacijam za učinkovitejše delo na področju odnosov z javnostmi magistrsko delo Public relations in non-governmental organizations: preparation of a model to help nongovernmental culture organizations for more effectively work in the field of public relations V magistrskem delu smo preučili področje odnosov z javnostmi v nevladnih organizacijah na področju kulture v Mariboru in njihove glavne težave, s katerimi se soočajo. V prvem delu smo spoznali teoretska ozadja s področja odnosov z javnostmi ter nevladnih organizacij, v raziskovalnem delu pa smo naredili poglobljene intervjuje s predstavniki izbranih nevladnih organizacij ter spoznali glavne težave. Izsledki in zaključki, ki smo jih pridobili po opravljenih intervjujih, so bili osnova za pripravo modela, ki bi lahko pomagal predvsem tistim nevladnim organizacijam, ki nimajo specifičnega oddelka za odnose z javnostmi ali vsaj zaposlenega na področju odnosov z javnostmi pri uspešnejšem doseganju javnosti. In the master's thesis, we examined the field of public relations in non-governmental organizations in the field of culture in Maribor and their main problems, related to public relations. In the first part, we learned about the theoretical background in the field of public relations and non-governmental organizations. Second part of our master's thesi is the research work, where we conducted in-depth interviews with representatives of selected non-governmental organizations and learned about their main problems. The results and conclusions we obtained after the interviews, were the basis for the preparation of a model that could help, especially those non-governmental organizations that do not have a department or employee in the field of public relations, to reach public more successfully. nevladne organizacije odnosi z javnostmi kultura non-governmental organizations public relations culture true true false [M. Meh] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2022-05-10 16:28:47 2022-06-02 09:26:45 2022-08-10 00:43:58 0000-00-00 00:00:00 2022 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VIII, 102 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.44:061.22(043.2) 110210307 MAG_Meh_Mateja_2022.pdf MAG_Meh_Mateja_2022.pdf 1 3158413F96F34C3614134817ED8FBEC4 296ed835cd808eeb213156acb197a120fe08707a9acc74ffb683101c30bd14f9 2fdd5f34-e1c9-11ec-aeaa-00155d000105 20.500.12556/dkum/dc203576-1881-4628-a9b7-c99b63cb1ab5 https://dk.um.si/Dokument.php?lang=slv&id=158253 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0