20.500.12556/DKUM-81813 Razvoj in promocija znamke lust'r magistrsko delo The development and promotion of the lust'r brand Cilj magistrske naloge je oblikovanje celostne podobe znamke Lust'r, njene prodajne spletne strani ter promocije na družbenih omrežjih. Teoretične osnove vsebujejo strnjen pregled osnov oblikovanja celostne podobe, prodajne spletne strani in promocije na družbenih omrežjih ter pregled trga in že obstoječih izdelkov. Predstavljen je proces oblikovanja elementov celostne podobe, to so zgodba, slogan znamke, logotip, barvna paleta, tipografija, embalaža in etiketa. S pomočjo teh elementov je oblikovana prodajna spletna stran in izdelane smernice za ustvarjanje promocijskih vsebin na družbenih omrežjih. Celoten proces oblikovanja temelji na teoretskih osnovah in značilnostih znamke. Opisan je tudi postopek struženja s svojimi omejitvami in lesne vrste, ki so za struženje primerne. V sledečih poglavjih je proces razvoja in izdelave izdelkov Lust'r natančno opisan in prikazan na primeru enega lestenca. Magistrska naloga služi kot prikaz najpomembnejših korakov, od ideje do vstopa izdelka na trg. Proces je razložen teoretično in tudi prikazan na praktičnem primeru znamke Lust'r. V zaključku so podane ideje in usmeritve za nadaljnjo delo in razvoj znamke. The aim of this master's thesis is to create Lust'r brand's identity, sales website, and social media promotion strategy. Theoretical foundation includes a concise overview of the basics of brand identity design, sales websites, and social media promotion, as well as an overview of the product market and existing products. I present the process of creating the different elements of brand identity; namely, the backstory, tagline, logo, colour palette, typography, packaging, and label. Drawing on these elements, I designed a sales website and developed guidelines for creating promotional content on social media. The whole design process was based on my theoretical foundation and the characteristics of the brand. I also describe the woodturning process, including its limitations, and wood types suitable for woodturning. In the chapters that follow, I describe in detail the process of developing and producing Lust'r products, and illustrate it with the example of a chandelier. My master's thesis serves as an illustration of the most important steps, from the initial idea to the product's entry into the market. I explain this process theoretically and also demonstrate it in practice with the example of the Lust'r brand. In the concluding section, I provide ideas and guidelines for further work and development of the brand. razvoj znamka celostna podoba promocija družbena omrežja prodajna spletna stran development brand brand identity promotion social media sales website true true false [M. Belič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2022-06-02 12:08:23 2022-06-30 11:07:18 2023-04-06 03:05:56 0000-00-00 00:00:00 2022 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (XII, 76 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 7.05:659.126(043.2) 147828483 MAG_Belic_Masa_2022.pdf MAG_Belic_Masa_2022.pdf 1 A586A3581B890019D753BDE5EBA7EC20 cedd2393643deb93e1cc9e77d35aed3fac3bc1bfa1d5e2e07b69a915055df4b2 8c925501-f796-11ec-af9b-00155d000105 20.500.12556/dkum/6e7c8114-0972-4c5f-b3e8-65100c410e71 https://dk.um.si/Dokument.php?lang=slv&id=159049 Fakulteta za strojništvo 0 0 0