20.500.12556/DKUM-81950 Potentials and possibilities for a holistic-glamping site in Pomurska region of Slovenia 1st Cycle Academic Bachelor's Studies Graduate Thesis Potenciali in možnosti za holistično-glamping lokacijo v Pomurski regiji Slovenije Glamping, camping the luxurious way of has the potential to provide a unique experience. Glamping is the best alternative for the people who want to have an outdoor experience but at the same time a comfortable stay. This study aimed to develop a marketing plan for a holistic-glamping site in Pomurska region of Slovenia. A structured questionnaire was used to survey (N=201) potential glampers and campers online. The results have indicated that tree houses and cabins are the most preferred type of accommodation facilities indicated by the respondents who also prefer to have their glamping sites in the mountains or near river streams. Luxury and closeness to the nature are always the main identified characteristics of glamping. But the accommodation facilities should contain luxury while also the same time minimal infrastructure as it should not damage the environment with a lot of infrastructures. In addition, the respondents preferred anti-stress treatments, contact with nature, new experience, and authenticity in the holistic glamping. Relaxation and adventure are the main motivations that motivate the people to do glamping in Pomurska. Because of its focus on understanding glamping from the perspective of potential customers, this paper contributes to broadening the conceptual understanding of glamping and provides a platform for further research. Glamping, razkošen način kampiranja, lahko zagotovi edinstveno izkušnjo. Glamping je najboljša alternativa za ljudi, ki želijo imeti izkušnjo na prostem, a hkrati udobno bivanje. Cilj te študije je bil razviti marketinški načrt za holistično-glamping lokacijo v Pomurski regiji Slovenije. Za anketiranje (N=201) potencialnih glamperjev in kampistov na spletu je bil uporabljen strukturiran vprašalnik. Rezultati kažejo, da so hiše in koče na drevesih najbolj zaželena vrsta nastanitvenih objektov, ki jih imajo anketiranci najraje. Anketiranci imajo raje svoj glamping v gorah ali v bližini potoka. Razkošje in bližina naravi sta vedno glavni prepoznavni značilnosti glampinga. Toda nastanitveni objekti bi morali vsebovati luksuz in hkrati minimalno infrastrukturo, saj z veliko infrastrukturo ne bi smeli škodovati okolju. Poleg tega so anketiranci v holističnem glampingu dali prednost antistresnemu zdravljenju, stiku z naravo, novim izkušnjam in pristnosti. Sprostitev in avantura sta glavna motiva, ki motivirata ljudi h glampingu v Pomurski regiji. Podobne študije do danes niso bile izvedene, zaradi česar je trenutna študija izvirna. Zaradi svoje osredotočenosti na razumevanje glampinga z vidika potencialnih kupcev ta prispevek prispeva k širjenju konceptualnega razumevanja glampinga in predstavlja platformo za nadaljnje raziskave. Glamping Holistic Nature-based tourism Ecotourism Luxury Glamping Holistični Naravni turizem Ekoturizem Luksuzni true true false [S. Shaji] Angleški jezik Slovenski jezik Diplomsko delo/naloga 2022-06-22 04:25:10 2023-06-30 08:27:40 2023-07-01 03:07:33 0000-00-00 00:00:00 2022 0 Ljubljana 0 Ljubljana 74 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.488.2:711.455.8(497.411)(043.2) 157288963 Sona_Shaji_Thesis_Publish.pdf Sona_Shaji_Thesis_Publish.pdf 1 B9936D6F79D19E99F266E294A50B24A9 fbcdf7806136833ef62d9f747ce93b0144cb8eb84e96c7aa2d370502188bcd72 fa1cda67-0cb5-11ed-8e5d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=159562 Fakulteta za turizem 0 0 0