20.500.12556/DKUM-82323 Seo za video marketing na primeru YouTube-a Seo for video marketing using YouTube as an example Konstantno spreminjajoče se okolje in tehnološki razvoj sta v zadnjih desetletjih popolnoma preusmerila potrošnjo, promocije in načine poslovanja. Marketing je z izumom interneta dosegel povsem nov obseg, kar je vodilo do pojava digitalnega marketinga. Zaradi veliko konkurence in prisotnosti ostalih podjetij na trgu je digitalna prisotnost podjetij postala ključen del njihovega obstoja in uspeha. Za pridobitev konkurenčne prednosti so podjetja uporabila in inkorporirala različne marketinške prijeme v svoje tržne strategije. Težava se pa skriva v tem, da je za mnoga podjetja preskok med tradicionalnim marketingom in digitalnim težak, saj se spopadajo s konstantnimi novostmi, novo tehnologijo, neizkušenim kadrom in ostalimi drugimi izzivi. V nalogi bomo predstavili digitalni marketing in kaj vse ta zajema. V nadaljevanju pa se bomo osredotočili na določen segment digitalnega marketinga, in sicer video marketing ter optimizacijo. Pri obeh temah bomo govorili o ključnih karakteristikah in raziskali, katera orodja so v današnjem času najbolj optimalna za uporabo v podjetjih. Za konec sledi še praktičen pregled vsebine video marketinga in optimizacije na primeru družabnega kanala YouTube. V nalogi bomo predstavili digitalni marketing in kaj vse ta zajema. V nadelavanju pa se bomo osredotočili na določen segment digitalnega marketinga in sicer video marketing ter optimizacijo. Pri obeh temah bomo govorili o ključnih karakteristikah in raziskali katera orodja so v današnjem času najbolj optimalna za uporabo v podjetjih. Za konec pa sledi še bolj praktičen pregled vsebine video marketing in optimizacije na primeru družabnega kanala YouTube. The constantly changing environment and technological developments have completely reoriented consumption, promotions and ways of doing business in recent decades. Marketing has reached a whole new scale with the invention of the internet, leading to the emergence of digital marketing. Due to the high level of competition and the presence of other companies in the market, the digital presence of companies has become a key part of their existence and success. To gain competitive advantage, companies have used and incorporated different marketing approaches in their marketing strategies. The problem is that for many companies, the leap between traditional marketing and digital marketing is a difficult one, as they face constant innovation, new technology, inexperienced staff and other challenges. In this assignment, we will look at digital marketing and what it entails. In this session, we will focus on a specific segment of digital marketing, namely video marketing and optimisation. In both topics, we will discuss key characteristics and explore which tools are the most optimal for use in companies today. Finally, here's a more practical look at video marketing and optimisation, using the example of the YouTube social channel. digitalni marketing video marketing optimizacija (SEO) YouTube video marketing SEO orodja video marketing orodja. digital marketing video marketing optimisation (SEO) YouTube video marketing SEO tools video marketing tools. true true false N. Vahter Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-08-14 22:51:28 2022-10-17 09:55:26 2022-10-18 03:12:40 0000-00-00 00:00:00 2022 0 [Maribor] 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13:004 125831427 UN_Vahter_Nusa_2022.pdf UN_Vahter_Nusa_2022.pdf 1 4848B7C66CB116178204DBCAE2625DC5 e43822d6628b07ba38725a0241801e0b5feef5ec9fe7b09f1038089aa2aa36bc 275272a1-2ac8-11ed-9218-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=161623 Ekonomsko-poslovna fakulteta 0 0 0