20.500.12556/DKUM-82337 Analiza notranjega okolja kot del planiranja na ravni strateškega managementa Analysis of internal environment as a part of planning on the level of strategic management Pri svojem delovanju je vsako podjetje obdano z okoljem, notranjim in zunanjim ter vplivi, ki izhajajo iz posameznega okolja. Tako se v notranjem okolju srečujejo s svojimi prednostmi in slabostmi v primerjavi z drugimi podjetji, v zunanjem okolju pa s svojimi priložnostmi in nevarnostmi na svojem trgu. Namen diplomskega projekta je izdelati analizo prednosti in slabosti podjetja Pekarna Pečjak d.o.o. Diplomski projekt je sestavljen iz dveh delov. Uvodu sledi drugo poglavje, kjer smo opisali metode strateškega managementa. Podrobneje smo opisali analize, ki se jih uporablja za analizo notranjega okolja, to so metode: portfeljska analiza, IFAS matrika, SFAS matrika ter SWOT matrika. V tretjem poglavju smo predstavili podjetje Pekarna Pečjak d.o.o., in sicer od nastanka pa do danes. V četrtem poglavju sledi uporaba izbranih metod na primeru izbranega podjetja. Podrobneje smo analizirali s štirimi metodami, ki smo jih opisali v teoretičnem delu. Na koncu so podane ugotovitve, do katerih smo prišli s pomočjo analiz. V diplomskem projektu uporabljamo dostopno domačo literaturo, internetne vire ter članke. Ugotovili smo, da poznamo različne matrike analiz notranjega okolja. Da podjetje analiziramo, moramo poznati dejavnike, ki vplivajo tako na zunanje okolje kot na notranje okolje podjetja. Sklepna ugotovitev pri diplomskem projektu je, da se podjetje dobro srečuje s svojimi prednostmi in slabostmi, saj želi svoje prednosti ohraniti pred drugimi podjetji. Kot vsako podjetje pa želi svoje slabosti odpraviti, kar Pekarni Pečjak d.o.o. tudi dobro uspeva. Podjetje je uspešno in poznano že od ustanovitve, v prihodnosti želi prepoznavnost ohraniti na domačem trgu in v tujini, kar jim tudi dobro uspeva. In its activity, every company is surrounded by the environment, internal and external and the influences that arise from each environment. In the internal environment, they face their advantages and disadvantages compared to other companies and in the external environment with their opportunities and threats in their market.The purpose of the thesis is to make an analysis of the advantages and disadvantages of the company Pekarna Pečjak d. o. o. The thesis consists of two parts. The introduction is followed by a second chapter, where we described the methods of strategic management. We described in more detail the analyses used to analyze the internal environment, this are the methods: Portfolio analysis, IFAS matrix, SFAS matrix and SWOT matrix. In the third chapter we presented the company Pekarna Pečjak, from the company's creation to what the company is today. In the fourth chapter follows the use of selected methods to analyse selected company. We used four methods methods which are described in the theoretical part. The thesis ends with the conclusions, which are based on analysis. We used accessible domestic literature, internet recourses and articles. We realized that we know different matrices of analysis for internal environment. To analyse a company, we should know the factors that affect both the external environment and the company's internal environment. The conclusion of the thesis is that the company knows well their advantages and disadvantages, as it wishes to maintain their advantages from other companies. Like any other company, they would like to eliminate their weaknesses, and they are very good at it. Pekarna Pečjak d. o. o. has been successful and known since its foundation and in the future, they also want to remain so well known on the domestic market and abroad. strateški management notranji dejavniki portfeljska analiza IFAS matrika SFAS matrika SWOT analiza strategic management internal factors portfolio analysis IFAS matrix SFAS matrix SWOT analysis true true false [K. Gec] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2022-08-16 07:17:59 2022-09-06 13:36:26 2022-11-15 12:28:40 0000-00-00 00:00:00 2022 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.51 127449347 VS_Gec_Katarina_2022.pdf VS_Gec_Katarina_2022.pdf 1 11397E45CB3F2DDA2D28486C9DA92F70 f9bb3c12f50996a5eeb52c0a690449cf2f0b4400e5a6dabeb90d404fd3affbe1 4d4324cb-2aa8-11ed-9218-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=161599 Ekonomsko-poslovna fakulteta 0 0 0