20.500.12556/DKUM-82343 Analiza internega časopisa Mikrofon, kot orodja internega komuniciranja The analysis of internal newsletter Mikrofon, as instrument of internal communication Interno komuniciranje v organizaciji ni nova tema in je bila že velikokrat obravnavana. Zaradi razvoja in napredka na področju informacijske tehnologije morajo organizacije nenehno prilagajati svoje delovanje in nenazadnje tudi način komunikacije, ki ga uporabljajo. Čeprav sedaj v organizacijah prevladujejo elektronska orodja internega komuniciranja, obravnavana organizacija Mikro+Polo izdaja ob elektronski tudi tiskano verzijo internega časopisa. V raziskavi smo analizirali interni časopis Mikrofon z vidika urednikov in zaposlenih. Ugotovitve smo kasneje tudi primerjali. Ugotovili smo, da je izdaja tiskane verzije upravičena. Velik delež respondentov je v anketi, ki se navezuje na zadovoljstvo z internim časopisom Mikrofon, ocenilo, da jim je tiskana verzija časopisa bolj všeč, kakor elektronska verzija. V prihodnosti organizacijo čaka izziv nadaljnjega usklajevanja elektronske in tiskane izdaje časopisa. Internal communication in an organisation is not a new topic and has already been discussed many times. With the development and advances in IT organisations need to continuously adapt their operations and ultimately the way they communicate within their organisation. With the increasing prevalence of electronic tools for internal communication the organisation Mikro+Polo still publishes a printed version of its internal newspaper in addition to the electronic version. In the study we analysed the in-house newspaper Mikrofon from the editors and the staffs point of view and compared the two. Among other things we found that they are right in publishing a printed version, as a large proportion of responders to a survey on satisfaction with the in-house newspaper Mikrofon preffered the printed version to the electronic one. In the future the organisation faces the challenge of continuing to coordinate the electronic and print editions of the newspaper. interni časopis glasilo interno komuniciranje orodja internega komuniciranja komunikacija internal newsletter bulletin internal communication instruments of internal communication communication true true false A. Sraka Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-08-16 12:03:59 2022-11-02 12:46:56 2022-11-03 03:14:23 0000-00-00 00:00:00 2022 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.132.1 127731459 VS_Sraka_Anja_2022.pdf VS_Sraka_Anja_2022.pdf 1 B65CFB78B12420E80DBDB8BDBD200371 5900898a1f1014061301d399719c84c6bfc7848ca1ce5cc2420ae3342880e3ae 518def1e-31e3-11ed-b079-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=162323 Ekonomsko-poslovna fakulteta 0 0 0