20.500.12556/DKUM-82615 Razvoj oglaševalske akcije za zavetišče za pse (azil prijatelji Čakovec) diplomsko delo Development of advertising campaign for dog shelter (asylum friends Čakovec) Cilj diplomskega dela je razvoj kreativne oglaševalske kampanje za pasje zavetišče Azil Prijatelji Čakovec. Diplomsko delo raziskuje proces oblikovanja oglaševalske akcije ter skozi teoretični in praktični del prinaša rešitev oblikovalske problematike. V teoretičnem delu je najprej raziskano, kaj je oglaševanje, podani so njegovi cilji in opisana zgodovina, nato pa so proučeni koraki razvoja dobre oglaševalske akcije. Ker je poznavanje vizualnega komuniciranja nujno za razvoj dobrega oglasa, delo predstavi tudi vizualno komunikacijo na splošno. V praktičnem delu diplomskega dela sta prikazani konkretna rešitev in zasnova oglaševalske akcije. Ustvarjeni so bili oglasi, ki učinkovito komunicirajo s ciljno publiko. Pri oblikovanju je bilo upoštevano pridobljeno znanje iz teoretičnega dela. The purpose of the diploma thesis is the development of a creative advertising campaign for the dog shelter Asylum Friends Čakovec. The diploma thesis explores the process of creating an advertising campaign and, through the theoretical and practical part, brings a solution to the design problem. In the theoretical part, we first investigate what advertising is, its goals and history, and then we examine the steps of developing a good advertising campaign. Since knowledge of visual communication is essential for the development of a good advertisement, we will also present visual communication in general. In the practical part of the thesis, a concrete solution and design of the advertising campaign is presented. We have created ads that communicate effectively with the target audience. In the design, we took into account the knowledge gained from the theoretical work. oglaševanje oglaševalska akcija medij vizualna komunikacija advertising advertising campaign medium visual communication true true false [T. Mauko] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-08-26 14:17:00 2022-10-21 11:12:03 2022-12-15 03:11:09 0000-00-00 00:00:00 2022 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (IX, 53 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.12(043.2) 133796611 UN_Mauko_Tea_2022.pdf UN_Mauko_Tea_2022.pdf 1 716B0DC65D90224CF1AE520470CFBAF0 1ffff5b0f5aabab0bece6b01851c2f8f89c9e3c686fffea4d05d93a09f64732e 99fb917f-255e-11ed-908c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=160933 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0