20.500.12556/DKUM-82706 Zadovoljstvo potrošnikov v različnih načinih oglaševanja Consumer satisfaction in different ways of advertising Oglaševanje ima velik vpliv na zadovoljstvo potrošnika, predvsem ko se odloča o nakupu izdelka. Od nekdaj je zelo pomembno vplivalo na odločitve posameznika. Z oglaševanjem poskušamo odjemalcem predstaviti veliko novih informacij o storitvah in izdelkih ter jih usmeriti v nakup. Ima tudi pomembno vlogo, saj predstavlja izdelke in nove storitve ter skuša prepričati odjemalce, da se za izdelek tudi odločijo. V diplomskem delu bomo predstavili, kako različni načini oglaševanja vplivajo na zadovoljstvo potrošnikov. V prvem delu smo najprej predstavili pojem in pomen oglaševanja ter njegove cilje. V drugem delu smo opisali metode oglaševanja in podrobneje opisali oblike tradicionalnega in digitalnega oglaševanja. Uporabili bomo tudi anketo, s katero bomo podrobneje predstavili načine oglaševanja in njihov vpliv na zadovoljstvo potrošnikov. Anketiranih je bilo 52 odjemalcev, ki so odgovarjali na dana vprašanja in nam omogočili uspešno raziskavo. Advertising has a great impact on consumer satisfaction, especially when deciding to purchase a product. It has always had a very important influence on an individual's decision. Through advertising, we try to present customers with a lot of new information about services and products and direct them to purchase. It also plays an important role because it presents products and new services and tries to convince customers to choose the product. In my bachelor’s thesis, I will present how different methods of advertising affect consumer satisfaction. In the first part, I will present the concept and meaning of advertising, as well as its goals. In the second part of the bachelor’s thesis, I will describe advertising methods and describe the forms of traditional and digital advertising in more detail. We will also use a survey with which we will present the methods of advertising and their impact on consumer satisfaction in more detail. 52 customers were surveyed. They answered the set questions and enabled us to conduct a successful survey zadovoljstvo potrošnikov oblike oglaševanja izdelek oglas. consumer satisfaction forms of advertising product advertisement. true true false T. Kodelja Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-08-30 14:37:53 2022-11-02 14:04:20 2022-11-03 03:14:24 0000-00-00 00:00:00 2022 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 127760899 VS_Kodelja_Teja_2022.pdf VS_Kodelja_Teja_2022.pdf 1 993DC78F588FE2777CB5F66EFFCB8034 320fc2de355d555359ce06f3834946cb5b67e53160815c68438c770f4473b237 37cbf37b-3a7e-11ed-ab29-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=163289 Ekonomsko-poslovna fakulteta 0 0 0