20.500.12556/DKUM-82740 Poslovni model dropshipping v e-trgovini za ustvarjanje novih prodajnih priložnosti diplomsko delo The dropshipping business model in e-commerce to create new sales opportunities Cilj diplome je bil analizirati poslovni model dropshipping in ugotoviti, kako se danes uporablja v e-poslovanju. V teoretičnem delu smo najprej raziskali e-trgovine ter podrobneje pojasnili delovanje poslovnega modela dropshipping, hkrati pa razložili oglaševanje v e-poslovanju. Ugotovili smo, da je glavna prednost e-trgovine poslovnega modela dropshipping v manjšem obsegu potrebnega začetnega kapitala, glavna slabost pa nizke marže in velika odvisnost od dobaviteljev. Za najenostavnejšo metodo iskanja dobrih dobaviteljev se je izkazala uporaba brezplačnih ali plačljivih imenikov dobaviteljev, v katerih so dobavitelji zbrani in organizirani glede na izdelke, ki jih ponujajo. Ugotovili smo tudi, da je uspeh e-trgovine večji, če ponuja več vrst izdelkov. The aim of this diploma was to analyze the dropshipping business model and to find out how it is used in e-commerce today. In the theoretical part, we first explored e-stores and explained in more detail how the dropshipping business model works, while also explaining advertising in e-commerce. We found out that the main advantage of a dropshipping e-store is the lower required amount of initial capital, and the main disadvantage are low margins and high dependence on suppliers. The simplest method of finding good suppliers has proven to be the use of free or paid supplier directories, where these are collected and organized according to the products they offer. We have also found out that it is easier to succeed with an e-store, in which we sell more products. dropshipping e-poslovanje e-trgovina oglaševanje dropshipping e-business e-commerce advertising true true false [J. Ključevšek] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-08-31 11:08:57 2022-10-21 09:38:30 2022-12-14 03:06:23 0000-00-00 00:00:00 2022 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (XVIII, 60 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1:[339:077](043.2) 133573891 UN_Kljucevsek_Jan_2022.pdf UN_Kljucevsek_Jan_2022.pdf 1 163EAEA2C48355BD51AE9DC80E3FB553 23f53f20249119e94f002f2e65bec6f6f58114c346f67cc3bf991fda99c48407 28e103f2-290e-11ed-b1a3-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=161351 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0