20.500.12556/DKUM-82801 Načini pospeševanja prodaje s pomočjo družbenih omrežij Ways to promote sales through social media Družbena omrežja danes predstavljajo del vsakdana, uporabljajo pa jih vse generacije. Posledično na njih zasledimo tudi nešteto oglasov, ustvarjenih z namenom, da odjemalce pritegnejo in prepričajo k nakupu. Naloga podjetij je namreč, da gradijo na blagovni znamki ter privabljajo kupce, hkrati pa razvijajo metode pospeševanja prodaje skupaj z nenehno razvijajočimi se družbenimi mediji. Preučili smo obstoječe metode pospeševanja prodaje, izluščili najbolj priljubljene metode pospeševanja na družbenih omrežjih ter predstavili njihove osnovne značilnosti. V diplomskem delu smo predstavili tudi najpopularnejša družbena omrežja ter vrste oglasov, ki so na voljo proizvajalcem za pospeševanje prodaje ali poznavanja blagovne znamke. Teoretičen del smo podkrepili tudi z analizo anketnega vprašalnika, s pomočjo katerega smo ugotovili, katera družbena omrežja so najpogostejša tarča oglasov proizvajalcev ter kako uspešni so z vidika odjemalcev. Dotaknili smo se tudi vplivnežev, ki dandanes predstavljajo eno izmed pomembnejših vrst oglaševalcev na družbenih omrežjih, saj z grajenjem na zaupanju pri sledilcih, uspešno pospešujejo prodajo izdelkov blagovnih znamk, saj odjemalcem predstavljajo kredibilen, zaupanja vreden vir informacij in izkušenj. Today, social networks are a part of everyday life and are used by all generations. As a result, we also see countless advertisements on them, created with the aim of attracting customers and persuading them to buy products or merchandise. The task of companies is to build on the brand and attract customers, while at the same time develop sales promotion methods together with the constantly developing social media. We examined the existing methods of sales promotion, extracted the most popular promotion methods on social media platforms and presented their basic characteristics. In the thesis, we also presented the most popular social networks and the types of advertisements that are available to manufacturers to promote sales or brand awareness. We also supported the theoretical part with the analysis of a survey questionnaire, with the help of which we found out which social networks are the most frequent target of manufacturers' advertisements and how successful they are from the customers point of view. We also touched on influencers, who today represent one of the most important types of advertisers on social media, because by building on the trust of followers, they successfully promote the sale of branded products, as they represent a credible, trustworthy source of information and experience to customers. pospeševanje prodaje metode pospeševanja prodaje družbena omrežja spletni marketing oglasi sponzoriranje objave. sales promotion sales promotion methods social networks online marketing advertisements sponsored posts true true false A. Grabnar Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-09-02 15:51:04 2022-11-11 11:18:39 2022-11-12 03:17:17 0000-00-00 00:00:00 2022 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 128974595 UN_Grabnar_Ajda_2022.pdf UN_Grabnar_Ajda_2022.pdf 1 B06AE979AAE06EBECC11697C3DACEA5B 611e8e7f419ccd6123810d7a9dcdccdb9fd6595f95ada03b2261f3eb4880ae8a 7cb0d22d-3e54-11ed-93b6-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=163501 Ekonomsko-poslovna fakulteta 0 0 0