20.500.12556/DKUM-82956 Celostna grafična podoba podjetja diplomsko delo Corporate identity of a brand Cilj diplomskega dela je bil razvoj popolnoma nove celostne grafične podobe za podjetje Konting, Nevenka Klemenčič s.p., ki se ukvarja z računovodstvom, knjigovodstvom, finančnim, davčnim, poslovnim in kadrovskim svetovanjem. Diplomsko delo predstavlja postopek nastanka celostne grafične podobe skozi teoretični kot tudi praktični del. V teoretičnem delu je predstavljena vizualna komunikacija, podrobneje pa oblikovanje, načela oblikovanja ter elementi oblikovanja, ki so v oblikovanju nepozabljivi in jih mora oblikovalec dobro poznati. Prav tako je predstavljeno še grafično oblikovanje, saj v tej diplomski nalogi igra pomembno vlogo. V zadnjem delu je predstavljen in prikazan proces nastanka celostne grafične podobe podjetja. Ustvarila sem logotip, pri čemer sem upoštevala znanje, pridobljeno v teoretičnem delu. Podjetju sem oblikovala osnovne tiskovine in promocijske izdelke. The purpose of this diploma thesis was to develop a completely new brand identity for the company Konting, Nevenka Klemenčič s.p., which deals with accounting, bookkeeping, financial, tax, business and human resources consulting. The diploma thesis consists of the process of creating a brand identity through the theoretical as well as practical part. In the theoretical part, visual communication is presented and in more detail design, design principles and design elements, which are unforgettable in design and must be well known by the designer. Graphic design is also presented, as it plays an important role in this diploma thesis. In the last part, the process of creating a brand identity is presented and shown. I created the logo, taking into account the knowledge gained in the theoretical part. I designed basic printed materials and promotional products for the company. celostna grafična podoba grafično oblikovanje logotip tipografija vizualna komunikacija corporate identity graphic design logo typography visual communication true true false [M. Pauman] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-09-12 09:28:37 2022-10-25 15:03:57 2023-01-28 03:10:05 0000-00-00 00:00:00 2022 0 Maribor 0 Maribor 1 spletni vir (1 datoteka PDF (VIII, 53 f.)) 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 766:659.12(043.2) 139664643 UN_Pauman_Masa_2022.pdf UN_Pauman_Masa_2022.pdf 1 8B9C2CB1102337FE49D10C9F6065437B 281730200862c8f706983d402d2459c86d106907e42ce9588c094ba68ea83ad1 8eb3c49d-3651-11ed-a83d-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=162855 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0