20.500.12556/DKUM-83144 Nakupne navade potrošnikov v digitalni dobi Purchasing habits of consumers in the digital age Nakupovanje preko spleta je ena najbolj priljubljenih dejavnosti, saj potrošnikom omogoča hiter in enostaven nakup. Kljub možnim tveganjem pri nakupovanju preko spleta je spletnih potrošnikov čedalje več. Diplomsko delo obravnava nakupne navade potrošnikov v digitalni dobi in je natančneje osredotočeno v proučevanje vedenja potrošnikov pred nakupom, med nakupom in po nakupu. Raziskali smo, ali je pandemija Covid-19 vplivala na pogostost nakupovanja preko spleta in kako se nakupne navade razlikujejo glede na starost in digitalne kompetence potrošnika. V uvodu diplomskega dela smo predstavili problem, cilje, zadane hipoteze ter uporabljene tehnike in metode dela. Pri teoretičnih osnovah smo predstavili osnovne pojme, kot so nakupne navade potrošnikov, kdo je digitalni potrošnik in dejavniki, ki vplivajo na nakupno vedenje potrošnika. Empirični del predstavlja naš raziskovalni pristop, v rezultatih pa predstavljamo ugotovitve naše raziskave. Ugotavljamo, da je imela pandemija Covid-19 velik vpliv na nakupne navade potrošnikov in da obstajajo statistično značilne razlike med potrošniki z minimalnimi znanji in naprednimi znanji. Na koncu diplomskega dela razpravljamo o rezultatih raziskave in podajamo zaključne ugotovitve. Online shopping has become one of the most popular activities, as it allows consumers to make a quick and easy purchase. Despite the possible risks of online shopping, the number of online consumers is increasing. The thesis deals with the purchasing habits of consumers in the digital age and is more precisely focused on the study of consumer behavior before, during and after the purchase. We will investigate whether the Covid-19 pandemic affected the frequency of shopping online and how shopping habits differ according to the age and digital competence of the consumer. In the introduction to the thesis, we presented the problem, goals, given hypotheses and used techniques and work methods. In terms of theoretical foundations, we presented basic concepts such as consumer purchasing habits, who is a digital consumer and factors that influence consumer purchasing behavior. The empirical part presents our research approach, and the results present our research findings. We find that the Covid-19 pandemic has had a major impact on consumer purchasing habits, there are statistically significant differences between consumers with minimal knowledge and advanced knowledge. At the end of the thesis, we discuss the results of the research and give the final conclusions. Nakupne navade digitalizacija potrošnik digitalne kompetence Buying behaviour digitalization consumer digital competences true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-09-21 14:01:55 2022-11-14 12:50:39 2022-11-15 03:14:11 0000-00-00 00:00:00 2022 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 129229827 VS_Dukic_Viktorija_2022.pdf VS_Dukic_Viktorija_2022.pdf 1 75A7B3FFF3B999A3439180CE46D8021E 1aa957f1f302a40685711b4741150a60d6b648e0372434ca9dd83c28b0c23c29 88c0d60a-3aa4-11ed-ab29-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=163306 Fakulteta za organizacijske vede 0 0 0