20.500.12556/DKUM-83193 Glamping kot priložnost za razvoj visokokakovostnega turizma Glamping as an opportunity for high-quality tourism development V diplomskem delu smo obravnavali eno izmed sodobnih oblik turizma, ki je v zadnjih letih doživela velik porast, glamping. Glamping je kombinacija kampiranja in luksuza ter predstavlja alternativo množičnemu turizmu. Raziskovali smo potencial razvoja tovrstne turistične ponudbe, ki uspeva tudi v Sloveniji ter predstavlja enega izmed stebrov slovenskega zelenega in trajnostno naravnanega turizma ter visokokakovostnih storitev in doživetij. V diplomskem delu smo obravnavali tudi pojma kakovost in konkurenčnost destinacije, opisali glamping ponudbo v Sloveniji in analizirali rezultate ankete o potencialu, ki ga ima glamping v Sloveniji za razvoj visokokakovostne turistične ponudbe In the diploma work, we discussed one of the contemporary forms of tourism which has experienced a significant increase in recent years: glamping. Glamping is coined of the words camping and glamour, and represents an alternative to the traditional tourism products. We researched the development potential of this tourism product that represents one of the pillars of Slovene green and sustainable tourism offer and a high-quality experience. Further, we discussed the terms quality and competitiveness of the destination, described the glamping offer in Slovenia, and analysed the results of our survey on the potential that glamping has as an asset of the high-quality tourism offer. glamping turizem turistična destinacija visokokakovostni turizem glamping tourism tourist destination high-quality tourism boutique tourism true true false P. Štruc Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-09-26 23:08:19 2023-01-05 11:51:12 2023-01-06 03:08:03 0000-00-00 00:00:00 2022 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 136339459 VS_Struc_Patricija_2022.pdf VS_Struc_Patricija_2022.pdf 1 D6C56573A72A9E8B4D65D566314BE6CB fbecf07cbcd3072c1ed723ee5d1dd1bb6091fefb22b598840bd7ba5a4b6d9075 64308f45-6769-11ed-8d8f-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=164481 Ekonomsko-poslovna fakulteta 0 0 0