20.500.12556/DKUM-83466 Odnos žensk do personaliziranih kozmetičnih izdelkov in njihove uporabe Women's attitudes towards personalized cosmetic products and their use Ljudje smo si med seboj različni po določenih lastnostih, prav tako se med seboj razlikujemo po različnih tipih kože. Vsak posameznik ima specifične karakteristike in potrebe po negi svoje kože, zato je še posebej pomembno prepoznati lasten tip kože. V kozmetični industriji se je tako porodila ideja o individualizirani obravnavi in negi kože posameznika. To je sprožilo razvoj personaliziranih kozmetičnih izdelkov, ki so v današnjem času pritegnili veliko pozornosti. Personaliziran kozmetični izdelek opredelimo kot izdelek, ki je prilagojen značilnostim posameznikove kože in/ali njegovim željam ter potrebam. Namenjeni so za uporabo zunanjih delov človeškega telesa z namenom, da jih očistimo, odišavimo, spremenimo videz, nudimo zaščito ter vzdržujemo ali korigiramo telesne vonjave. Personalizirani kozmetični izdelki omogočajo personalizirano nego kože, saj kupcu nudijo izdelek, ki vsebuje natančno izbrane sestavine. Te bodo na njegovo kožo učinkovito delovale in tako hitreje dosegle želen rezultat, ki jih drugi kozmetični izdelki morebiti ne bi. V magistrski nalogi smo želeli raziskati, kako se odnos žensk do personaliziranih kozmetičnih izdelkov razlikuje glede na njihove demografske dejavnike, kot so starost, osebni mesečni dohodek in dokončana stopnja izobrazbe. Prav tako smo z raziskavo želeli ugotoviti, kaj vpliva na odločitev, da se bo posameznik odločil za uporabo personaliziranega kozmetičnega izdelka. Rezultati so pokazali, da se odnos žensk do personaliziranih kozmetičnih izdelkov razlikuje glede na starost žensk. Razlikuje se med skupinami žensk, rojenimi med letoma 1965 in 1983, in tistimi, ki so se rodile v letih od 1984 do 2002. Prav tako se odnos razlikuje med ženskami, ki so se rodile med letoma 1946–1964 in 1984–2002. Statistično značilne razlike v odnosu žensk do uporabe personaliziranih kozmetičnih izdelkov obstajajo tudi glede na njihov osebni mesečni dohodek in zaključeno stopnjo izobrazbe. Značilne razlike obstajajo tudi med skupinami žensk, katerih stopnja izobrazbe je magisterij, in tistimi, ki so dokončale osnovno šolo. Prav tako pa tudi med tistimi, ki imajo opravljen magisterij, in tistimi, ki imajo zaključeno višjo ali visoko šolo. Analiza pomembnosti posameznih dejavnikov, kot so učinkovito delovanje, ugodna cena, videz embalaže, posebno izbrane kozmetične sestavine za izbran tip kože in personalizirana embalaža izdelka, je pokazala, da je ženskam najpomembnejši dejavnik za odločitev o uporabi personaliziranih kozmetičnih izdelkov njihovo učinkovito delovanje. People differ from each other by different characteristics. That is why we differ from each other by different skin types. Each person has different characteristics and needs in terms of skincare, so it is important to determine your skin type. In recent years, the idea of individual treatment and skincare for each person was born in the cosmetic industry. This was the trigger for the development of personalized cosmetic products, which today are of great interest, especially among women. A personalized cosmetic product is a product that is adapted to the characteristics of a person's skin, wishes, and needs. Personalized cosmetic products are applied to the external parts of the body to cleanse, perfume, change appearance, protect, and maintain or correct body odor. Personalized cosmetic products can provide personalized skin care by offering customers a product that contains carefully selected ingredients that are beneficial and effective for their skin and achieve the desired result faster, which other cosmetic products may not be able to do. In our master's thesis, we wanted to investigate how attitudes toward personalized cosmetic products change depending on demographic factors such as women's age, monthly income, and education level. We also wanted to find out which factors contribute to women choosing a personalized cosmetic product. The result shows that women's attitude toward personalized cosmetic products varies according to their age. It differs between groups of women born between 1965 and 1983 and those born between 1984 and 2022. Attitudes also differ between women born between 1946-1964 and 1984-2022. There are also statistically significant differences in women's attitudes toward the use of personalized cosmetic products depending on their monthly income and their completed education level. Statistically, significant differences exist between the groups of women who have a master's degree and those who have completed elementary school. Similarly, between the groups of women who have a master's degree and those who have higher or post-secondary education. Analysis of the importance of various factors such as efficacy, affordable price, the appearance of the packaging, cosmetic ingredients selected specifically for the skin type, and personalized product packaging revealed that the most important factor for women when selecting personal care products is their efficacy. odnos žensk personalizacija personalizirani kozmetični izdelki women's attitudes personalization personalized cosmetic products true true false K. Zavrnik Slovenski jezik Angleški jezik Magistrsko delo/naloga 2022-11-30 17:29:57 2023-02-21 12:52:49 2023-02-22 03:12:34 0000-00-00 00:00:00 2022 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 665.58-055.2 142489603 MAG_Zavrnik_Karin_2023.pdf MAG_Zavrnik_Karin_2023.pdf 1 715AA06AB0515FCAC13F99EF4C00B8C5 27695a233eafd2b274c92742dbea22caf1c4561220388348be1d0d791a17b300 806051af-8cd3-11ed-a651-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=165062 Ekonomsko-poslovna fakulteta 0 0 0