20.500.12556/DKUM-83868 Vstop na izbran tuj trg in tveganja v mednarodnem poslovanju na primeru podjetja Apple inc. International market entry and risks in international business in the case of Apple Inc. Multinacionalna podjetja so v modernih časih postala del kulture; so povezava in skupni imenovalci, ki jih prepoznamo ne glede na to, v kateri državi se nahajamo. Ogromno podjetij se želi širiti iz domačih na tuje trge, saj to prinaša dodaten dobiček in prepoznavnost produktov oz. storitev. Tako je tudi podjetje Apple Inc, ki ga obravnavam v magistrski nalogi, prisotno v kar 175 državah. Vendar pa z vstopom na nove in nepoznane trge, prihaja tudi do določenih tveganj, s katerimi se podjetja srečujejo. Vsako podjetje se na lasten način loti obvladovanja teh tveganj, kako pa je odvisno od večih dejavnikov (velikost podjetja, izkušnje, prihodki, strategije…). Strnjen prikaz poteka vstopa podjetja Apple Inc. in spopadanja z tveganji bom skušala prikazati na primeru vsakega največjega gospodarstva na vsaki celini. Multinational companies have become a part of culture in modern times; they are a link and a common denominator that we recognize no matter what country we are in. Many companies want to expand from domestic to foreign markets, as it brings additional profits and visibility of products or services. That is also the case of Apple Inc., which the my master's thesis deals with, as it is presented in 175 countries. However, by entering new and unknown markets, certain risks come with the territory. Every company takes a different approach to managing these risks, depending on several factors (company size, experience, revenue, strategy etc.). The master's thesis shows and summarizes the process of Apple Inc.'s entry into the new markets and dealing with the risk that comes with the territory with the biggest country on the each continent. multinacionalka globalizacija tuji trgi Apple Inc . strategije tveganja multinational globalization foreign markets Apple Inc. strategies risks true true false N. Lisjak Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-02-28 23:52:22 2023-05-25 12:17:41 2023-11-08 14:00:01 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.94 153424899 MAG_Lisjak_Nusa_2023.pdf MAG_Lisjak_Nusa_2023.pdf 1 CEC009862ACC960E1B5D082BFB2CDD18 6acf8ad4a3b18f0d5eec333c562b082e9ed8de7a61aea26b5ce8f59bdbaefc0f 18733cf6-b7c0-11ed-9c0c-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=165881 Ekonomsko-poslovna fakulteta 0 0 0