20.500.12556/DKUM-83949 Izdelava in optimizacija spletne strani za marketinško podjetje Marketing company's website development and optimization Podjetja morajo imeti v današnjem času funkcionalne spletne strani, oblikovane v moderni zasnovi, če želijo ostati konkurenčna. V diplomskem delu je predstavljena izdelava spletne strani za marketinško podjetje Pro Marketing, d. o. o. Spletna stran je izdelana v odprtokodnem sistemu WordPress za upravljanje spletnih vsebin. V prvem delu diplomskega dela so predstavljeni vtičniki uporabljeni na strani, vizualni graditelj strani Elementor in osnovni pristopi k optimizaciji spletne strani. V drugem delu diplomskega dela je opisan postopek priprave diagrama z aplikacijo diagrams.net, načrta z orodjem Adobe XD in spletne strani v odprtokodnem sistemu WordPress. V zaključnem delu je predstavljen proces optimizacije s pomočjo vtičnika Rankmath in prikazana analiza rezultatov s pomočjo orodja Google Analytics. Rezultati analize kažejo, da smo uspešno opravili optimizacijo strani in posledično izboljšali prepoznavnost in prodajo podjetja. To remain competitive in today's business environment, companies must have a functional website accompanied by a modern design. This diploma thesis presents the creation of a website for PRO MARKETING d.o.o., a marketing company. The website is built with the open-source website content management system WordPress. The thesis is divided into several parts. The first section describes using plugins, visual page builder Elementor, and basic search engine optimization practices. The second part showcases the website wireframes created using the draw.io application and the website design created using the Adobe XD tool. The third section describes developing the website in the open-source system WordPress. The final part of the thesis discusses the website optimization process, which was carried out with the help of the Rankmath plugin and presents analysis results with the help of Google Analytics. The results of the analysis show that we have successfully completed the optimization of the site and consequently improved the visibility and sales of the company. Wordpress Elementor Rank Math vtičniki izdelava spletne strani optimizacija spletne strani Wordpress Elementor Rank Math plugins website development website optimization true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-03-15 13:49:32 2023-05-09 13:29:25 2023-05-10 03:05:51 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 151438851 UN_Draganovic_Amir_2023.pdf UN_Draganovic_Amir_2023.pdf 1 E5E524F21B245053FE2B7138FFABBA6E ef1c87b19c7848375ba8429e120f30945855f9c415c17d02293008be031ad841 069053d8-c34f-11ed-9262-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=166117 UN_Draganovic_Amir_2023.zip UN_Draganovic_Amir_2023.zip 1 65E059C0F25609A39DEDDD133DB51B20 76385fd48d4bc5ef97f82f3db22ef15b7745f72fcfbf5dfeff288869b249264a 6421475f-c34f-11ed-9262-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=166118 Fakulteta za organizacijske vede 0 0 0