20.500.12556/DKUM-84460 Vloga logistike v mednarodnem poslovanju - študija primera The role of logistics in international business - a case study V diplomskem delu sta predstavljena mednarodno poslovanje ter logistika in njena vloga v mednarodnem poslovanju, ki v zadnjih letih pridobivata vse večji pomen pri poslovanju podjetij. Teoretični del diplomskega dela prikazuj, poslovanje v mednarodnem okolju ter prednosti in slabosti, ki lahko odločilno vplivajo na delovanje podjetja. Prav tako smo raziskali pomen logistike za poslovanje podjetja in pomembnost učinkovite logistike, ki lahko podjetju omogoča konkurenčno prednost pred tekmeci. Ugotovili smo, da je trajnostna logistika vse večji trend v poslovanju podjetij, ki jo podjetja lahko dosegajo s pomočjo sodobne tehnologije. V empiričnem delu smo preučili mednarodno logistiko v podjetju Henkel, ki je na trgu uspešno že več kot 140, in kakšen vpliv ima učinkovita logistika na delovanje podjetja. Pri tem smo ugotovili, da zelo dobro organizirana, vodena in digitalizirana logistika podjetju omogoča uspešno in trajnostno poslovanje, prav tako zniža stroške proizvodnje in transporta. Vse to podjetju omogoča konkurenčno prednost, saj lahko svoje izdelke potrošnikom ponudijo po nižjih cenah. V zaključku smo zastavljeno hipotezo potrdili, saj Henklu dobro dodelana in digitalizirana logistika, omogočata konkurenčno prednost, ter dodali nekaj predlogov, ki bi po našem mnenju Henklu pomagali do še učinkovitejše logistike. The thesis presents international business, logistics and the role of logistics in international business, which in recent years have gained increasing importance in business operations. The theoretical part of the thesis shows business in an international enviroment and the advantages and disadvantages that can have a decisive influence on the operation on the company. We also investigated the importance of logistics fort he company's operations, as well as the importance of efficient logistics, which can give the company a competitive advantage over its rivals. In our research we dicvovered that sustainable logistics is a growing trend in business operations, and companies can achieve this with the help of modern technology. In the empirical part, we examined internatioanl business logistics at the Henkel company, which has been successfully on the market for more than 140 years, and what impact does effective logistics has on the comany's operations. In doing so, we found that very well organized, managed and digitized logistics enable the company to operate successfully and sustainably, it also reduces production and transport costs. All this gives the company a cometitive advantage, as they can offer their products to consumers at lower prices. In conclusion, we confirmed the hypothesis,because Henkel's well-crafted and digital logistics give it a competitive advantage. We also added some suggestions that, in our opinion, would help Henkel achieve even more efficient logistics. Mednarodno poslovanje logistika globalizacija konkurenčna prednost Henkel International business logistics globalization competitive advantage Henkel true true false J. Murko Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-06-10 18:16:51 2023-10-05 11:27:19 2023-10-06 03:25:57 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.9:658.788 167130115 UN_Murko_Janja_2023.pdf UN_Murko_Janja_2023.pdf 1 91B7EF36030CBAEFE16F08E85CA4E2A9 42770615a9ac693ffb6cc71d4fe939f05ad2a5934b9b36e8903c9d48eeaa20e3 8c12223e-53e5-11ee-8ecf-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=172347 Ekonomsko-poslovna fakulteta 0 0 0