20.500.12556/DKUM-84608 Testiranje poslovnega modela start-up podjetja Testing the business model of a start-up company V današnji digitalni dobi postajajo mobilne aplikacije vse bolj priljubljene, vendar je za njihov uspeh potrebna več kot le odlična ideja, potreben je tudi uspešen poslovni model. Diplomsko delo razišče različne metode za testiranje poslovnega modela, vključno z vitkimi metodologijami, razvojem strank in testiranjem minimalno sposobnih izdelkov. S proučevanjem študij primerov uspešnih novoustanovljenih podjetij za mobilne aplikacije in analizo strategij, ki so jih uporabili za preizkušanje svojih poslovnih modelov, želi diplomsko delo zagotoviti praktične vpoglede podjetnikom, ki želijo ponuditi lastno mobilno aplikacijo. Diplomsko delo tudi identificira pogoste izzive, s katerimi se soočajo start-up podjetja za mobilne aplikacije. Namen diplomskega dela je pomagati podjetnikom pri potrjevanju njihovih idej za zagon mobilnih aplikacij in povečati njihove možnosti za uspeh na konkurenčnem trgu aplikacij. In today's digital age, mobile app start-ups are becoming increasingly popular. However, launching a successful mobile app start-up requires more than just a great idea, it also requires a strong business model or at least an imagination of it. This thesis will focus on the importance of testing the business model of a mobile app start-up to ensure its viability in the market. The study will explore different methods for testing a business model, including lean start-up methodologies, customer development, and minimum viable product (MVP) testing. By examining case studies of successful mobile app start-ups and analyzing the strategies they used to test their business models, this thesis aims to provide practical insights for entrepreneurs looking to launch their own mobile app start-ups. The thesis will also identify common challenges faced by mobile app start-ups. The purpose of this research is to help entrepreneurs validate their mobile app start—up ideas and increase their chances of success in the competitive app market. poslovni modeli Business model canvas start-up mobilne aplikacije business models business model canvas start-up mobile applications true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-06-27 14:20:29 2023-08-07 13:25:39 2023-08-08 03:04:36 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 160799747 VS_Paramonov_Iaroslav_2023.pdf VS_Paramonov_Iaroslav_2023.pdf 1 57DC02DC7BEFFFDBA030C22B4483C228 a3972ebc7c24f4664089dfa2490e3ac0d87237bf04f9a33aa129a4b2cbaace22 6d698402-14e9-11ee-bb07-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=168359 Fakulteta za organizacijske vede 0 0 0