20.500.12556/DKUM-84682 Primerjava pričakovane vrednosti modnih izdelkov z in brez eko oznake Comparison between the expected value of fashion products with and without an eco label Pričakovano vrednost lahko dojamemo vrednost dane naložbe v nekem prihodnjem trenutku. Dan danes mnogo ljudi postopoma prevzema trajnosten življenjski slog. Hkrati pa modna industrija velja za enega največjih onesnaževalcev na svetu. Zaradi tega smo se odločili za raziskavo pričakovane vrednosti odjemalcev do različnih tipov modnih izdelkov. Magistrska naloga je sestavljena iz dveh delov, teoretičnega ter raziskovalnega. Prvo poglavje naloge je namenjeno uvodu. Teoretični del pa se prične z drugim poglavjem, skupaj pa ga sestavljajo tri poglavja. V drugem poglavju bomo podrobneje analizirali in razčlenili pojem pričakovane vrednosti. Tretje poglavje je namenjeno predstavitvi okoljske problematike, v četrtem pa se bomo posvetili ekološki ozaveščenosti odjemalcev. Pričetek raziskovalnega dela predstavlja uvod v našo kvantitativno raziskavo in se prične s petim poglavjem. Oblikovali smo vprašalnik, pri katerem smo anketirali odjemalce različnih starostnih skupin. Zbrali smo 131 ustrezno rešenih anket. V tem poglavju so prav tako prikazani rezultati naše raziskave ter preverjene hipoteze. Za analiziranje podatkov smo uporabili program SPSS. V naši raziskavi smo potrdili vse zastavljene hipoteze, z izjemo ene, ki je bila zavržena. Naša raziskava bo v pomoč nadaljnjim študijam o trajnosti in ozaveščenosti odjemalcev. Expected value can be understood as the value of a given investment at some future point in time. Today, many people are adopting a sustainable lifestyle. At the same time, the fashion industry is considered one of the biggest polluters in the world. Fort this reason, we decided to research the expected value of consumers towards different types of fashion products. Our master’s thesis consists of two parts, the theoretical part and our research part. The first chapter is the introduction. The theoretical part begins with the second chapter, in which we analyze and break down the concept of expected value in more detail. The third chapter is dedicated to the presentation of environmental issues, while in the fourth chapter we will focus on the ecological awareness of consumers. The beginning of the research part represents an introduction to our quantitative research which begins with the fifth chapter. We created a questionnaire in which we surveyed consumers of different age groups. All together we have collected 131 correctly answered surveys. In this chapter we also presented the results of our research as well as tested our hypotheses. To analyze our data we used SPSS. In our research, we confirmed all of the proposed hypotheses, with the exception of one which was rejected. Our research will help further studies on sustainability and consumer awareness. Pričakovana vrednost modni izdelki okoljska ozaveščenost onesnaženje trajnost Expected value fashion products environmental awareness pollution sustainability true true false R. Žagar Slovenski jezik Angleški jezik Magistrsko delo/naloga 2023-07-08 16:38:03 2023-10-12 09:10:37 2023-10-13 03:19:51 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.89 168036355 MAG_Zagar_Rok_2023.pdf MAG_Zagar_Rok_2023.pdf 1 F8370D1A3CECA566C74AB576414DD28F 7a61d6fa1fa81dfc8c4e30c2f374db89a9f8009fa2939a35f7982f233a0b04ac 63d3b7f1-49b2-11ee-bd08-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=171250 Ekonomsko-poslovna fakulteta 0 0 0