20.500.12556/DKUM-84708 Uvajanje spletne trgovine za prodajo ročno narejenih izdelkov na platformi Etsy Launching an Online Shop for the Sale of Handmade Products on the Etsy Platform Povpraševanje po ročno narejenih izdelkih narašča, hkrati pa je tudi vedno več ustvarjalcev, ki tovrstne izdelke ponujajo. V ta namen se je oblikovalo veliko spletnih platform, ki so namenjene prodaji predvsem tovrstnih izdelkov. Najbolj priljubljena med njimi je spletna platforma Etsy, ki svojim uporabnikom omogoča enostavno uporabo in ponuja veliko funkcij, ki malim podjetnikom omogočajo lažje in učinkovitejše poslovanje. Za uspešno prodajo na tej ali kateri drugi platformi pa je potrebno poskrbeti tudi za prisotnost na družbenih omrežjih. Med temi so za prodajo ročno narejenih izdelkov najprimernejša družbena omrežja Instagram, Facebook, Pinterest in TikTok. Preučili smo posebnosti marketinga, ki je prilagojen ročno narejenim izdelkom. Predstavili smo spletno trgovanje in se osredotočili na spletne platforme, ki so prilagojene trgovanju z ročno narejenimi izdelki, pri čemer smo podrobneje predstavili spletno platformo Etsy in se dotaknili nekaj alternativnih platform. Raziskali smo digitalni marketing in predstavili družbena omrežja, ki so najprimernejša za promoviranje ročno narejenih izdelkov. Preučili smo funkcije, ki jih spletna platforma Etsy omogoča za lažje poslovanje. Na spletni platformi Etsy smo vzpostavili spletno trgovino za samozaposlenega v kulturi, v okviru česar smo opredelili ciljno občinstvo, izbrali skupine izdelkov za prodajo, pripravili marketinško gradivo za objavo, odprli spletno trgovino in izvedli aktivnosti na družbenih omrežjih. Analizirali smo rezultate prodaje in rezultate aktivnosti na družbenih omrežjih. The demand for handmade products is increasing, and at the same time, there are more and more creators who offer such products. For this purpose, many online platforms have been formed, primarily dedicated to the sale of these types of products. The most popular among them is the online platform Etsy, which provides its users with easy usability and offers many features that enable small businesses to operate more easily and efficiently. However, for successful sales on this or any other platform, it is necessary to be present on social media. The most suitable social media platforms for selling handmade products are Instagram, Facebook, Pinterest and TikTok. We examined the specifics of marketing, which is tailored to handmade products. We presented e-commerce and focused on online platforms that are designed for trading handmade products. We took a closer look at the Etsy online platform and briefly overviewed some alternative platforms. We explored digital marketing and presented social media platforms that are most suitable for promoting handmade products. We studied the functions that the Etsy online platform provides to facilitate business. We set up an online store for the self-employed in culture on the Etsy online platform, which involved defining the target audience, selecting product categories for sale, creating marketing materials for posting, launching an online store, and conducting activities on social media. We analysed sales results and the outcomes of social media activities. ročno narejeni izdelki spletno trgovanje digitalni marketing Etsy vzpostavitev spletne trgovine handmade products e-commerce digital marketing Etsy launching an online shop true true false T. Kosi Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-07-12 15:33:22 2023-10-05 12:27:17 2023-10-06 03:25:57 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13:004 167154435 UN_Kosi_Tina_2023.pdf UN_Kosi_Tina_2023.pdf 1 B8458CBCA7A9085891E79BBF9B0C8A86 867e91325119da41455a815974196ae3d2d3e743a886a278bb7f414756bb58ec bad80b40-4650-11ee-93d5-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=170664 Ekonomsko-poslovna fakulteta 0 0 0