20.500.12556/DKUM-84793 Analiza poslovanja neobank v primerjavi s tradicionalnimi bankami Analysis of the performance of neobanks compared to traditional banks V diplomskem delu smo se osredotočili na analizo poslovanja neobank v primerjavi s tradicionalnimi bankami glede na poslovni model, ponudbo storitev in doseganje uspešnosti. Glede na to, da se gospodarstvo nenehno spreminja, morajo tem spremembam slediti tudi udeleženci trga. Z razvojem tehnologije in vstopom novih konkurentov v bančni sektor je prišlo do vzpostavljanja motenj v poslovanju bank in prav neobanke, ki so predstavnice fintech podjetij in svoje poslovanje upravljajo izključno digitalno, so pomenile pritisk obstoječim bankam, ki jih poznamo že vrsto let. Trenutno smo v času, ko smo priča boju na eni strani uveljavljenih tradicionalnih bank, ki so začele uporabljati novodobno tehnologijo in prilagodile produkte komitentom, in na drugi strani neobank, ki zaradi svoje preproste uporabe in nizkocenovnih produktov pridobivajo na vse večji popularnosti. Predvsem evropski trg v zadnjem času beleži razvoj številnih uspešnih neobank. Slovenija kot članica Evropske unije zaenkrat še nima neobanke, po drugi strani pa ima veliko uporabnikov, ki imajo račun pri tuji neobanki. Zvestobo tradicionalnim bankam in neobankam smo preverili tudi z anketnim vprašalnikom, v katerem smo raziskali ključne karakteristike slovenskih uporabnikov za izbiro potencialne banke. In this paper, we will focus on the analysis of the performance of neobanks compared to traditional banks in terms of business model, service offering and performance. Considering that the economy is constantly changing, market participants have to keep up with these changes. The development of technology and the entry of new competitors into the banking sector have created disruptions in the way banks do business, and it is the neobanks, which are representatives of fintech companies and manage their business exclusively digitally, that have put pressure on the existing banks, which we have known for many years. We are currently in a period where we are witnessing a battle between, on the one side, the established traditional banks, which have started to use new technology and to adapt their products to their customers, and, on the other side, the neobanks, which are gaining in popularity due to their ease of use and their low-cost products. The European market in particular has recently witnessed the development of a number of successful neobanks. Slovenia, as a member of the European Union, does not yet have a neobank, but on the other hand has many users who have an account with a foreign neobank. Loyalty to traditional banks and neobanks was also examined by means of a questionnaire survey, where we investigated the key characteristics of Slovenian users for the choice of a potential bank. Neobanke tradicionalne banke karakteristike uporabnikov digitalizacija poslovanje. Neobanks traditional banks customer characteristics digitisation business. true true false Š. Lavrič Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-07-25 10:17:39 2023-10-13 11:05:12 2023-10-14 03:12:39 0000-00-00 00:00:00 2023 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 168299011 UN_Lavric_Spela_2023.pdf UN_Lavric_Spela_2023.pdf 1 B61C3E43916F67B37177008358FE1A9F 2497d8970ee65757c9e3ed13a035a50e1ac82ed394bde4ff8822f994b5338a9b 25665992-4ca0-11ee-8fb0-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=171643 Ekonomsko-poslovna fakulteta 0 0 0